Online Press Release Services

In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool.  These companies distribute press releases to the media in order to maximize the distribution of the information.  There are many online press release services, and each is unique in its cost, offered services, and quality.  Depending on which company is used, the charges for these services can be nothing or thousands of dollars.  The quality of the service does not necessarily correspond with the price, so a certain amount of research is necessary to choose the best service for an online press release.

PRWeb, for example, is a popular online press release service.  Various small business owners and Fortune 500 companies choose PRWeb as their online press release service, illustrating their flexibility.  Other companies, however, specialize within a certain industry or among specific companies.  Some of these companies only deal with sending press releases to traditional media sources, such as newspapers or magazines, while others utilize modern media, such as blogs and online postings.  Using an online press release service allows companies to:

·         Achieve the highest level possible of exposure for their website and its press releases

·         Utilize multiple forms of media according to what is most beneficial to the company or website

·         Maintain efficient business practices by dispersing timely press releases and choosing a service that is within the company’s budget limitations

According to topseos.com’s monthly Internet Marketing Rankings for April 2008, the five top companies for press release distribution are:

1.       24-7pressrelease.com

2.       PR Web

3.       PR Worldwide, Inc.

4.       Business Wire

5.       PR Newswire

Each of these companies is unique.  The services offered include use of RSS feeds, statistical feedback and tracking, mass media distribution, regional targeting, and specialized tools, such as utilization of major search engines or company-unique media contacts.  Online press release services are incredibly innovative and include a very wide range of services.

Because online press releases are published on the Internet and not just given to newspapers and broadcasters who may or may not publish them, the general public has access to the information provided in them.  Traditional press releases are very limited in this way, while online press releases place the information in a completely public forum.  Through an online press release service and online press releases, a website can be seen and reached through popular news websites and search engines, such as Google, MSN, and Yahoo!.

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