Wide-scale use of the Internet is a fairly new phenomenon in today’s society, but already the technology has grown by leaps and bounds. Today’s Internet is quite different from the one surfed just fifteen short years ago.
Wide-scale use of the Internet is a fairly new phenomenon in
today’s society, but already the technology has grown by leaps and bounds.
Today’s Internet is quite different from the one surfed just fifteen short
years ago. Today there’s much more content, customization, and use of broadband
connections. What seemed nearly impossible fifteen years ago is now being
realized because of emerging technology that allows people all overthe world to stream videos, view pictures,
customize their homepages, and see only the news stories they want.
New technologies that allow for this customization and
change on the Web are often referred to as Web 2.0. There is no specific idea or
set of technologies that is considered “Web 2.0.” The terms is meant to
indicate a broad range of movements within the web community to online
applicationsand websites that are customizable,
user-friendly, and provide far more function that previously thought possible.
The term “Web 2.0” has often been thought of as a useless buzz word by some
cynics within the industry; however, this term is loosely used in this chapter
to describe the exciting, new possibilities that are available online, both for
the marketer and the average user.
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