Eco Trend: Conscious Fashion with Style

Eco Friendly Clothing Is In The Market, And Highlighted In Ramp Shows With A Big Buzz So, With All That Fame, Is Green The New Black?

Global Initiative Has Exploded In A Big Way In The Recent Years, Creating An Awareness Of The Impact Our Everyday Life Is Creating In The Environment. With An Attempt To Boost Their Sales, Various Sectors Are Enhancing Their Ecological Credentials Through The Development Of Business Strands, And Through The Manufacture Of Earth Friendly Products.

Once Considered As The Costume Of Hippies, Who Used To Wear Hemp Fabrics, Today Eco Fabrics Have Come Under The Global Spotlight Through Cat Walks And Celebrity Endorsements. Garments Made From Natural Fibres, And Dyed In Natural Dyes, Have Started Filtering Into The Streets. JWT, The World's Best-Known Marketing Communications Brand In Its Recently Released List Has Quoted That Eco Fashion Will Play A Major Role In The Current Year. (JWT's 100 Things To Watch In 2010)

Is Eco Fashion Hot?

Despite The Growing Concern About Eco Fashion, There Is Not A Major Change In The Purchase Behavior Of Many Consumers. Green Garments Might Be Generating A Big Buzz, But Still More Awareness Needs To Be Created Among The Consumers.

Raw Materials Used In Making Eco Clothing Are Generally Planted And Harvested In One Place. Then It Is Sent To A Factory For Processing It And Later Is Spun Into Yarn. This Yarn Is Transported To A Factory And Is Woven Into Fabric, Which Is Then Sent To A Dye Mill For Coloring. Later The Fabric Is Sent To A Manufacturer, Who With A Designer Drafts The Patterns For The Clothing, Cuts And Sews The Garments. The Final Product Is Then Packed And Is Available At The Shops For Consumers. At Every State, It Involves Workforce, Who Are Paid For Their Labor. Organic Cotton Is Also Available Only In Limited Quantities. Low Impact Dyes Are Used In Coloring These Fabrics Which Causes Less Or No Impact To The Environment As Well As To The Human Skin.

Apart From This, Consumers Are Quite Confused Regarding The Theme Ecological. They Are Not Completely Aware Of What Conditions If The Apparel Satisfies, Would Make It Eco Friendly Apparel. No Clear Instructions Are Seen On The Label Of The Garment Thats Informs The Shopper About The Eco Credentials. Many Retailers Sell Their Products Claiming It To Be Eco Friendly While In Reality Only A Small Part Of The Apparel Is Such, For Instance Only The Cotton Is Organic, And The Other Process Of Making The Garment Is Ruthlessly Damaging To The Environment.

Companies Implicated In Making Eco Friendly Clothing Should Be Provided Adequate Subsidies, And Support From The Government. Designers, Who Create Patterns For This Clothing, Should Put Their Focus Keeping In Mind To Make The Designs Timeless, So That The Eco Garment Remains A Wardrobe Staple, An Outfit That Remains In The Wardrobe Of The Consumer For Many Years.