From the Yellow Book to Grayboxx

There was a time not too long ago that the yellow book was a steady companion to the telephone. There was another book that shared the shelve space with the yellow book and that is the white pages book. The white pages book was commonly referred to as the residential phone listings. The other book commonly known as the yellow pages was the book with business listings. In the beginning, the books were distributed free to all the telephone subscribers. In fact, the white pages were delivered free to all the homes with a telephone subscription. The yellow pages were also delivered free to the local businesses only. You could request a yellow book for your residence and receive it. The yellow book contains all the business in the local area of your town. Every town and city had their yellow pages book and it was interesting to see a yellow book from a large city as the book was very large.

Besides the book being used for the purposes the phone company intended, the book had other uses as well. Young women would place the book on their head and try to walk up straight without the book falling off the head. It was this way that a young women would practice and learn how to walk properly as a young women should walk. Another use for the yellow book was to have a young man hold the book with two hands, then twist one side of the book forward and the other side backward and in this manner, he would rip the book in half. That was done to demonstrate how strong the young man was. People would marvel at their strength.

As time went by the yellow pages book was improved in its format and the book began being sold. The once free yellow pages book was now sold to you if you wanted the yellow pages. The businesses also began to be charged for a place in the book. The higher the business paid the bigger the space they got to display their ad. The book started with the first letter of the alphabet and it continued from one merchant to another. However, when a merchant had paid for an ad it was inserted at that space in the book instead of just placing the name of the company it would show the ad. Now companies could influence how people saw their ads.

The computer has changed everything and with the Internet, our lives have been changed. We no longer need to carry a big thick book with us. We do not have to have a place for it. Now everything is at our fingertips with new technologies. The yellow pages are now online and with all the gadget we now have, one can connect to the internet and access the online yellow pages very easily. In fact, almost every site has a section to locate any phone number you want. One of the benefits of the online yellow pages is that when a business changes their number or even the address, changes can be made immediately. In the past, a company might have to wait almost a year before the change would appear.

Today, online yellow pages have evolved into something different. Websites such as Grayboxx provide an important service for people who need to connect with a business or organization. Grayboxx is a local search engine that can help people do a search like the one that someone would do in the past except the search is completely digitized. Local searches are important and Grayboxx approaches the local search in a new way. Instead of using page rankings or allowing companies to pay for how their site is ranked, Grayboxx uses interactions from local people instead. When a user makes a purchase from a company, the user is speaking with their money. This is one of the best ways to find a good company. If you do not like the way a business operates, you can withhold your money from them.

Grayboxx takes these financial interactions to determine how pages should be ranked. By adding third party reviews to the equation, a user cannot only find reliable companies that may be able to meet their service needs, but they can review what other people have thought about their service as well. Today the local search has evolved from the old yellow book to online yellow pages, and today to the interactive online local search engine such as Grayboxx.