Good content on the websites always attract the search engines and the minds of the readers. Same is true with Design. Eye candy design and easy navigational layout keep the readers on your website.
Offer
your visitors something so they can remember your website. There should be
something that forces them to bookmark your site. In order to achieve such
quality you are to consider many things in your re-designing aspects. So let’s
take a brief review of it.
<b>Theme</b>
Express
the mood or emotion that you want to communicate through your site. For
instance you can prefer humor, academic, professional, family or technical look
and feel for your website. Avoid usage of backgrounds. People like easy
readability of the content. Prefer some blank space and avoid clutter so people
automatically like your site.
<b>Navigation</b>
Your
old site may have some navigational problems, so correct it in the new design
and remember that a page should be just two clicks away so users can navigate
easily. Keep you’re content in proper categories and prioritized thus try to
use layering in your navigation. All buttons should be functional and work
smoothly. Navigation must be same on all the pages. Analyze the visitors’
actions with proper tools and decide the strategy for linking and other
navigational issues that you can keep them on your site for longer.
<b>Freshness</b>
Search
engines love fresh content, so arrange your redesigning such a way that people
get latest updates from your site. If possible add places for the latest news
regarding to your niche market and always try to put innovative content for
your readers in terms of texts, images and animations so your visitors love to
visit your site frequently.
<b>Content</b>
Content
of your site is the core aspect of a good website. Good content management
software is one of the solutions of this problem. Keep your content in block
manner and manage the dynamic content properly. Check the URLs of dynamic pages,
it should be SEO friendly.
<b>Product Information</b>
Place
the information about your products and your services in such a way that it
gets quick attention of your visitors and they can get whatever they want with
an ease. Remove the hurdles and obstacles from the path of its access. Keep
things clear and simple so it can avoid possible misunderstanding of your
users.
<b>Contact
Details</b>
Allocate
space for your virtual as well as physical address so anyone can access you at
anytime. Put emphasis on the usage of Instant Messengers as well because they
are confidence building measures for your business.
<b>Room for
Interaction</b>
Keep
space for user interaction with you and brand of your company. They should be
facilitated with exchange of information with you. If they have any questions
regarding your products or services it should be answered soon. They must have
adequate knowledge of the order processing. All these make their life easier
and worthy.
<b>Graphics
and Animation</b>
Keep
pace with the time and honor the prevailing trends. Use the latest software for
your graphics and animations. Keep uploading and downloading of your content
easy even for the low bandwidth users. Speed is a vital aspect for your site.
<b>Useful
Components</b>
Try
to incorporate the useful components like chat, discussion forums, polls,
surveys, guestbooks and many more. These all will make your site rich and
engaging in nature. Audios and Videos are useful components from many aspects
but remember that many avoid their usage so give option of mute or add button
to stop them.
<b>Ads and
Pop-ups</b>
Spinning,
flashing and blinking ads are attractive but not always, so keep them at a
tolerable level and leave more space for your content. Same is true for the
pop-ups. They must be limited in numbers and should come when visitors leave
the site.
<b>Hire the
Right People</b>
You
may have realized that in this recent past website
designing and redesigning was not a one man task, but it needed a
team of graphic designers, various coders and content writers etc. Therefore,
try to hire a team for your redesigning which should be consist, experienced
and professionally oriented.
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| About the author |
Abhimanyu Mishra is working at IndiaNIC – a leading website redesign company present creative and cost effective website redesign, creative website design services and iphone application development services across the globe. Get in touch at: http://www.indianic.com/web-designing-website-designing.html
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