Search Engine Optimization! Is it Science or Arts

We are living in the age of information technology and internet is among effective and comparably inexpensive mean of getting and providing information.  Businesses want to grow and again internet is affordable media to expose businesses globally and to promote it in fastest and efficient manner.  Among all other marketing techniques, internet gets its position on top, among most effective internet marketing tool soon after its inception.

Internet marketing comprises many different techniques like Per pay click advertisements, Banner advertisements, Email marketing etc. However Search Engine Optimization termed as most natural and reliable and at the same time cost effective way of promoting business on internet.

Having a cool, informative and attractive web site is the first step to bring a business on internet. As there are millions of web sites on internet today, it is important to promote web site so that it brings visible to internet users.  Approximately 80% visitors of any site comes to the site through search engines and that they do when they find a site related to their requirements on at least first three pages of Search Engine Result Pages (SERP).

Search engine optimization is the name of the game that make it possible for bring any site on top of search engine result pages. Traffic through organic search engine results is almost free if the up-front work has been done. After optimizing your website you can use your money for different things and the optimized site will still run. A larger number of visitors and search result clickers is not a problem. Search engine optimization delivers long term results that don't require permanent financial input. However, SEO can be relatively time-consuming up-front and also SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.

Any thing that need thorough research, have sequential order of procedures which can be formulated is nothing but science. However most of the time Search Engine Optimization has been taken as Arts and myths are associated with it. That results in confusion among those who want to utilize SEO as their main tool to promote their web sites. Search Engine Optimization is based on formulated procedures in line with the algorithms used by search engines and effectiveness of search engines is also measured though quantitative analysis such as ROI calculations.

Anyone who wants to promote web site on internet, objective is to get more and more visitors to their web site and this is possible when the site is available on top pages of Search Engines.  This can be done only when site has attraction for search engines and for search engines attraction is Key Phrases, any site contains. If these are relevant to the site main theme and if more and more people are searching for such Key Phrases, any search engine would love to give that web site highest position on SERP.

Keywords selection is first and very important phase in SEO as selection of correct keywords decides the path of SEO for the site. Following are few important things to note before finalizing the keywords. Keywords are basically Key phrases means containing more than one word because practically speaking it is quite impossible that any one search for single words for their any particular search. Most of the time searchers use combination to get exact results for their search. To get good ranking on search engines in minimum possible time, it is recommended to start with three words key phrase and once site got good position of search engines, focus can be diverted to two phrases and then if extremely required single words can also be taken in account.

Best Key phrases are those having good visits per day or per month and have less number of sites visible on search engines against such key phrases. Key phrase must reflect the nature and business of site. Geographic location added to key phrase make it more easy to get it rank and also bring good, potential and serious visitor to site

SEO has two main sections, On Site SEO and Off Site SEO. On site SEO means to make Website 100 SEO Friendly. This need some tweaks in Website after selecting key phrases and Off site SEO means create hype about the web site on internet through other sites. This normally achieved through inbound links and viral marketing.

SEO is very sensitive in nature and need proper attention on regular basis and need patience before SEO starts giving visible results. Confusion in communication and misunderstanding the process, virus threats, hosting issues are just few that may destroy SEO efforts