Really Useful (FREE) Keyword Research Tools

Below are some useful tools (all FREE) which can help you research what your customers are searching for, right now. You can access trends, and see what are the latest ‘breakout’ searches.

Search Based Keyword Tool

http://www.google.com/sktool

A great research tool, simply enter your website URL and this tool will extract all the keywords from your website and give you the keywords relating to the pages within your website. It also provides monthly search volumes, how competitive those keywords are and also a suggested bid tool. This is useful (Especially before undertaking a Pay Per Click campaign) to ensure your website is optimised for the keywords you are going to be bidding on. This tool can also give you keyword ideas which you may not have thought of, and a great tip is to enter competitors websites or industry website to gain further insight into search volumes and estimates on cost per click, which may help with all important budgeting for your next campaign. Don’t forget, any keywords you rule out as ‘too expensive’ can become a prime motivation to get on the first page of organic rankings, so write continuous and regular content featuring these keywords to increase your chances of featuring on the first page of Google.

Google Local Business Centre
www.google.co.uk/local/add

Another way to get to the top of Google is through the Local Business Centre. By submitting your business details and address, you will be indexed into Googles local business directory.
A great example of this is when searching for the term ‘cafe london’. Instantly at the top of Google are 7 cafes, which are organic links (not paid for).

Your business can be submitted to Google maps through the local business centre.The more information you can provide, the more likely you are to rank higher and make the top 7 local business centre results.

Webmaster Tools

https://www.google.com/webmasters/tools/

Google’s webmaster tools allow you to see all the information Google has on your site. Key features include a breakdown of ‘top search queries’ which, like Google Analytics, show you the keywords users have entered to view your site. It also shows you the position you rank for each keyword, so you can see if you are on that crucial first page in Google’s results for your terms. Not only that but it also shows you links to your site, so you can see just how far your content is spreading or if you have set up affiliate, understand exactly how they are linking back to your site.

For more information on Search Engine Optimisation, visit www.lethalmarketing.co.uk