Tiny tips for your SEO

There is plenty of advice out there when you're considering website optimization. A lot of it concerns the big things. While the big things are important, the little touches you make to your search engine optimization plan can add up to make a big difference.

*Do not forget local search. Almost every business has some local attraction. It might be that you have offices in Manchester and London. It might be that you provide free delivery within a certain area. Regardless, add local search factors to your SEO plan to broaden your site's appeal. Doing things such as optimising a simple page with local addresses and a map can net you the low-competition traffic from a local search.

*Include directories in your off-page SEO plan. Directories can be a valuable source of inbound links, if you choose the right ones. Some of the smaller, local-focus directories are free to list in and have decent reputations with the search engines. You can talk to us at SEO Consult about the value of directory listings.

*Annotate images. If you have an important image on a page, include it in your website optimization. The search engines can't see inside an image, and some internet users block them. Take advantage by including a short and sweet description below the image. This provides an explanation for those who can't see it, and also provides another handy area in which to include your keywords.

*Make use of social media for content provision. If you are participating on a social media site, make use of it by featuring its buttons on your pages and including snippets and updates. Social media campaigns can help you promote your site off-page, but they can also help promote your site within your own pages by appealing to other social media users.

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