Sick of trying to find something to put on the wall that doesn’t look like what everyone has on theirs? Forget about reproductions: it’s time to get online with original art.
There’s
a problem with home decoration, which is this:
everyone has basically the same stuff.
The craze for interior design, which continues undiminished despite the
credit crunch (perhaps because people are realising that they’re actually going
to have to live in houses, instead of selling them) means everyone is
decorating, using themes, colour schemes, statement-making furniture. Thing is, everyone who themes their home in
the same way (modern, for example, all chrome, black leather and Mark Rothko
prints) ends up with virtually identical furnishings – even identical-looking
art on the walls. There’s a way around
that, at least – getting some original
art to finish rooms –: but isn’t original
art horribly expensive?
Original art
has traditionally been seen as the playground of the rich and infamous – not
something your average man or woman about town can afford, when planning a bit
of home improvement. Which is why, over
the years, there’s been a steady accumulation of reproduction prints and
paintings, cropping up with exhausting regularity according to the “style” a
person has chosen for redecorating. Rothko and Yves Klein in the modern; Van
Gogh or Monet for the cheerily painted; and prints of Michelangelo sketches for
the severely “classical”. Original art tends to get thought of in
these terms (as in, “could never afford a Michelangelo”) and so people go for
reproductions instead – a habit that has had the unique effect of making
something that is supposed to give a uniqueness to a space, homogenised and
predictable.
There
is, of course, an error propagating here:
generally, people doing up houses think of original art in the wrong terms.
Original art is just that –
original, one-of-a-kind, unique. It
doesn’t have to be a genuine Monet.
There’s
plenty of original art available
right now, at prices ranging from the tiny to the huge. The versatility of the internet (the best
effect of which has been to destabilise the idea that unless something is in an
art gallery, it ain’t art) has given a whole new kind of art dealer a place to
thrive. These art dealers are selling
original art of all styles, brokering sales directly between homeowner and
artist. The brilliant Art2Arts is a
prime example: persons browsing this
site (which started in 2006 as a one-woman show and has grown into an
internationally-recognised “warehouse” of original art) can choose from
thousands of one-of-a-kind images priced from £1 to £4000.
So
how do they do it? Sites like Art2Arts
can sell original art in such range and quantity because they don’t physically
stock the pictures. Websites selling
original art are brokerage companies:
the artist holds the piece in his or her home, the site sells it for
them and collects a commission, and the original
art is then shipped from the artist to the buyer. A great arrangement for artist, broker and
consumer alike. With original art so readily available, it’s
a wonder anyone is still buying prints of The
Scream
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Sick of trying to find something to put on the wall that doesn’t look like what everyone has on theirs? Forget about reproductions: it’s time to get online with original art |
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