Stay focussed and keep all of your activity the same if you want to become successful
You are building a list because you want to distribute your message,
now this could be because you have an important idea that you want everyone to
benefit from. However it is more likely that you want to build the list to
generate an income, so that ultimately you can change your lifestyle and become
free to choose your destiny.
In order to achieve this you must get out of the corporate habit of
creating time prisons for yourself, choose a program work with it and if it
works stick with it, ignore all the sales pitches and stick with what works for
you. You could check out all the competition, but then you won’t be doing your
thing.
The most important element that you will need is an autoresponder; this
will allow you to automate the sending of messages to your list, hence the
name.
The key factors that you should look for in an autoresponder are the
layout must suit you, it must have the key elements and it must cost you money.
You will get to hear about Aweber, it is the autoresponder of choice
for the marketing world, and more importantly for a lot of mentors. I have
tried it twice and did not get on with it, and thus I chose Trafficwave, which
still has all the key elements, but is laid out in a way that I like.
I have just returned for a third time to Aweber and this time I am
going to make it work, for if my mentor is using it then I need to follow their
course exactly. This is an important consideration that we shall discuss later.
I suggest that you have a look at the range of auto responders and use
the following list to make your choice.
The key elements in IT mailing list software are:
- Regular messages
- Instant messages (broadcast)
- Measure the statistics of the messages
- Allow subscribers to reply
- Enable your readers to change their details
These elements must all be in
the software that you choose or you will lose focus whilst wasting time looking
at the other features of the multiple software packages that you have to use,
because you made a bad decision initially
Free is good, but not when
you are running a business, it is bad. You are looking for long term partners
that can work invisibly in the background and operate in a professional manner.
If you choose to use a free
service, have you worked out how they are making their money? Is it through
compulsory advertisements or some other unprofessional method? Whatever it is,
if you are not paying directly for the service, you will be paying by some
other method. Pay up front and be assured that they have an income stream which
means their future should be assured.
Once you have a system that
does all of this, why do you need another process that duplicates all of this? Building
an email list is just one element of your success, thus you want to keep it as
simple as possible. Therefore choose the software that contains all the key
elements and move onto what you want to do. Remember the goal of internet
marketing is to get out and do what you want to do, when you want to do it.
Your goal is to escape the
corporate 9-5 prison cell.
If you have managed to find a
single piece of software that does all of the above then you will not need and
you must not use any other software
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