Once you have your autoresponder, that hardest part is filling the blank page that sits in front of you. The first message is often the hardest one...
Once you have your
autoresponder, that hardest part is filling the blank page that sits in front
of you. The first message is often the hardest one. However, if you have
researched your niche and have a good idea on the key topics, then you can plan
a message series that covers these areas.
Matching you posts to your reader’s
interest is key to your list success, which is why you should think about what
your problems were and still are, then find solutions to these. Another way is
to ask the question in Google. ‘The problem with niche topic’ and see
what results you get.
You know more than other
people, this is a fact that most people overlook. You may not be a professor or
have a doctorate in your niche, but I can guarantee that you do know more than
a lot of people out there, which is why I hope you have started using these
automated messages to share your wisdom with your subscribers.
Gurus tell people how great
they are, you must make other people great.
When your subscribers find
your messages useful, your reputation is enhanced and the open rate for your
next message is greatly increased.
Once you have got the
reputation as a trusted advisor and your messages are eagerly anticipated then
you can use this to drive traffic to offers that match that anticipation.
This is the important point,
you have created the reputation in your niche, do not start sending the readers
to unrelated offers or you will kill the hard won reputation.
If you keep the subscriber
messages in the specific niche then you can be sure that a percentage of your
readers will follow your links and some will buy, thus you are now able to
further enhance your reputation, whilst generating an income through this
reputation, your marketing circle is now complete.
You have built the reputation
that ensures people follow your offers, which means that they get great content
and they return to you for more great content.
As you write these automated
messages, and monitor the open rate you will get a feel for what interests your
list and what their problems are. A quicker and better way to do this is to ask
your list, what they need to solve their problems, but do not just ask them,
make them part of your team. Send out a message that asks them what their
biggest hurdle is, as a thank you let them know that they could have their name
and site in the credits of the new report.
If you do this right you
could have your messages written for you by the responses that you receive, how
great would that be, your workload has just dropped right off and you have in
demand content for a new report.
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