Choosing the right industrial cleaning product can be critical for the success or survival of a business. Cheap, strongly odorous products can drive customers away.
Choosing
the right industrial cleaning product depends, of course, on the nature of
one’s business. There are some processes
and applications where the choice of industrial cleaning product is led by the
properties of the application – so for example, choosing an industrial cleaning
product for use in a kitchen environment will be affected by the non-harmful
and sanitising properties of the preparation in question. Other processes and locations offer a kind of
wider choice, in that they don’t necessarily require that the industrial cleaning product chosen be
non-harmful (toilet blocks, for instance, don’t have to be non-harmful because
you’re not supposed to touch or eat them):
though in these cases other factors come into play that are equally
likely to dictate one’s final decision.
The
right industrial cleaning product
for a public washroom needs to smell nice but have industrial-strength cleaning
properties. No-one likes using a
bathroom that stinks of bleach, but public washroom facilities have to be
cleaned with a product that can cope with the constant traffic of lavatory
users. So one’s choice of industrial
cleaning product for public washroom areas has to be dictated by considerations
of safety and atmosphere. After all, you
can have the safest (i.e. the one that kills the most germs) bathroom-oriented
industrial cleaning product in the world:
but if it smells bad no-one is going to want to use the bathroom. And if no-one wants to use the bathroom,
pretty soon they aren’t going to want to use the premises either.
Smell
is an important factor with every industrial
cleaning product choice. Think about
a restaurant. If you use high-grade
industrial cleaning product to clean the kitchen area, but that product smells
very strong, the smell will get into the food – and the air of the public part
of the restaurant. Taste and smell are
linked, which means strong-smelling industrial cleaning product will taint the
flavour of every dish served. Within two
weeks, that industrial cleaning product
choice could shut the business down for good.
The
other thing about a strong smell of industrial
cleaning product: although really
that aroma should indicate that a place is clean, what it suggests is that the place is dirty. People associate bleach smells and
disinfectant smells with nasty cleaning jobs (jobs where bodily effluvia or
rotten matter of some sort has had to be dealt with): and they associate nasty cleaning jobs with
illness, infection, ill health. When a
premises uses an industrial cleaning
product that leaves heavy bleach smells in the air, people using that
premises tend to assume that it has some kind of terrible hygiene problem – and
they never come back.
A
general rule: the cheaper the industrial cleaning product, the
stronger the smell. Go for a sensible
midrange price and your industrial cleaning product choices won’t drive your
customers away.
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A general rule: the cheaper the industrial cleaning product the stronger the smell. Go for a sensible midrange price and your industrial cleaning product choices won’t drive your customers away |
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