Financial resources should be utilized in an economically beneficial manner. This calls for a greater need to interpret and apply financial information, so as to formulate strategies that lessen risk, and improve the economic worth of an organization.
FINANCIAL MANAGEMENT OF HEALTHCARE
ORGANIZATIONS
INTRODUCTION:
Financial
resources should be utilized in an economically beneficial manner. This calls
for a greater need to interpret and apply financial information, so as to
formulate strategies that lessen risk, and improve the economic worth of an
organization. The study assists one to read and deduce the health financial
statement and establish its cost of capital, as well as utilize discounted cash
flow analysis and financially assess a planned healthcare possession (Lighter
2000).
A clear
understanding of these factors aids in proper planning through evaluation of
the internal environment and the external market to gather essential data for strategic
planning as well as involving the senior leaders in making crucial decisions.
Senior leaders should take a leading role to ensure that the set goals and
strategies achieve recommendable results. At the same time, there should be
enough time for planning and measures and targets that translate set out goals and
visions into a particular end point (Harbour 1997).
In this
period of complication and challenge many healthcare organizations are
searching for comprehensive strategies for setting up, managing and monitoring
advancement to enhance cooperation and builds up confidence. This involves use
of balanced scorecard which translates the organizational improvement towards
the selected goals while keeping the track of progress. The system consists of
three processes: planned management structure, communication tool and a
tracking system of progress (Niven 2002).
IMPORTANCE OF STRATEGIC PLANNING
(Freeman,
2001, p23), Strategic planning involves environmental evaluation to gather
enough data that address issues affecting an organization and make informed
decisions. Categorically, the approach consists of internal environment and
external market assessment. Internal environment involves gathering data on
patient background, satisfaction and financial position as well as employee
composition and quality of services offered.
External
market includes market allocation, service area demographics and financial
position as well as competition level, customer evaluation of services and
society needs. This planning encourages the senior leaders to give an insight
concerning the evaluation and its findings and recommendations, as well as
advice on the necessary directions and plans to be effected.
Planners
can easily consider the appropriate time period to be taken to collect enough
data and allow for dialogue but not long enough for the plans to loose force.
The strategy addresses the organization issues and uncertainties concerning the
future. This allows easy implementation of the strategy and for these issues to
be removed.
More
so, strategy facilitates solving differences of opinion and coming up with a
common direction, and sets goals and targets to be achieved and makes sure that
they are attained. However, setting up strategies should be unique after
assessing the organizations strong and weak points, as well as it should align
with the current and future culture, highly inspired.
BALANCED
SCORECARD
This is
tool that assist in converting the organizations mission and plan targets and
goals into broad lay down of measures that offers a framework for effective
measurement and management process. The scorecard has the following benefits to
the health organization: it aids an organization to be more customers’
sensitive and market oriented as well as supervising and evaluation of the
execution of the strategy, (Kaplan and Norton, 1992, 71-79,).Similarly, it
offers a communication and cooperation system, and ensures responsibility for
performance at all sectors of the organization. More so, it ensures a constant
response on the plan and boosts adjustments to market conditions and standards
shifts.
IMPACTS OF BALANCED SCOREDCARD
There
are four main perspectives or domains which are regarded as jointly connected
in terms of strategy and performance: learning and growth, internal process,
customer and financial perspective. (Paul Niven 7, 2002) analyzed a balanced score
card as a tree, where learning and growth are the roots or the foundation upon
which all other perspectives are built.
For instance,
if a hospital finds out those patients are not satisfied (customer domain).
Then it enforces employee training on part of customer service (learning and
growth) which will in turn boost provision of services, hence reducing the
waiting time in the emergency rooms (internal process), thereby improving the
allocation of resources (financial perspective). The whole process ensures that
customers are satisfied and the organization is well placed financially
(Kaplan, 1996, p 75-85).
At the
same time, balanced score card ensures equilibrium between financial and non
financial sign of achievement, the internal and the external components of an
organization, lag and lead indicators of quality. The lag indicators include
past performance, patient satisfaction or income, while lead indicators include
performance motivators or measurement of procedure and actions. Internal
constituents comprise of employees and, external contain insurers or physicians
etc. Therefore, by ensuring equity between this factors links performance,
quality, income and customer satisfaction to the strategic plan, as they are
designed to generally improve the organization performance and the customers
welfare.
(Freeman,
2001, p18), the balanced scorecard evaluates the connection between the
strategy and the available measures. For instance, where reliable data can be
found, it analyzes the connection between the employee measures and the
organization measures of customers’ satisfaction, financial performance and
other measures as well as a close inspection of the organization’s measurement
processes. This analyzes identify issues or problems that affect performance
greatly and assist in knowing the growth one can get by investing in peoples
management in terms of profits, customer satisfaction and quality improvement.
Similarly an organization can compare its progress with industry leaders to
know its position.
IMPORTANCE OF BSC TO THE LEADERSHIP
Application
of balanced scorecard undergoes through a number of phases, (Niven, 2002, p 15).
First of all, the senior-leaders should identify resources, needs and confirm
leadership dedication. Secondly, they ought to identify the participants or
teams as well as a complete review of missions and visions. More so, there is
need to identify and agree on measures, and develop a strategy map and plan
acceptable by all parties, so as to avoid discontentment where some might feel
as if strategies are being imposed on them, hence affecting the effective of
the scorecard (Inamdar, 2002, p180).
Thirdly,
visions, strategies and measure should be well understood by both management
and other staff. The scorecards built and, targets and alarm levels set. Data
should be well standardized and presented. Then the balanced scorecard should
be incorporated with management and planning processes, and all staff and
stakeholders informed of its objectives. The data collected should at least
predict the future with a high level of certainty, enough and accurate so as to
make well informed decisions.
Lastly,
data should be updated, analyzed and reported regularly as planned. At the same
time, measure values updated, results analyzed and reported, and the model
refined. This ensures there is a well follow up mechanism, as it is useless to
have a scorecard where the organization is not concerned with its progress to
know what should be rectified or upgraded.
RECOMMENDATIONS:
Senior leaders
especially the CEO must plainly display their support for the planning process,
embrace it and show the way in championing the course of action and the
follow-on plan, if the planning strategy will be successful. They should be
play a leadership task through offering insights concerning the evaluation and
its major findings and suggestions as well guiding on the possible directions
and tactics to be effected.
Therefore,
it is highly recommended that the senior leaders should own the process so as
to show the other staff and stakeholders the way. Similarly, they should give
guide in setting the organizations values, directions and performance
anticipations as well as communicate with employees effectively, evaluate
organizations progress and generate an environment that will achieve soaring performance
(Freeman, 2001, p25).
More
so, they should practice excellent citizenship by having well-built customer
focus and encouraging constant learning. However, owning the process or having
a leadership role in the process doesn’t imply controlling the outcome or
ignoring others efforts to achieve high performance, instead the process should
encourage each and every participant.
(Lighter
2000), Availability of both historical and current economic data makes it’s
easier to determine the financial performance of an organization. Analyses of
cash flow, operating income and return on capital aids an organization to know
is current financial position. Similarly, through BSC an organization can
easily determine which stage of the business cycle it falls into i.e. whether
growth, sustain or harvest. These information aids an organization to assess
whether a certain financial change would yield better results in future.
For
instance, the Australian health system was able to provide its customers with
quality affordable health care services despite their strict budget
constraints, limited resources and communication barriers, which had rendered
training difficult. This was achieved their launch of scorecard program with
its measures and strategies being accessed by all leaders and employees so as
to align their plans accordingly.
(Harber
1998, p58), Secondly, Peel Memorial Hospital
in Ontario
has also been able to provide adequate health services, despite the Government
reduction on its funding through the use of BSC, which recommended extensive
training. This has resulted to customer and staff satisfaction, as well as the
hospital performance as greatly improved financially.
REFERENCE:
Cherry, J., & Seshadri, S.
(2000). Six sigma: using statistics. Radial management, 42-45,
November/December.
Freeman, L.N. (2001). Measure
performance with a balanced scorecard, ophthalmic times, 17-26.
Harber, B.W. (1998). The
balanced scorecard solution at peel memorial hospital, hospital quarterly,
1, (4):59, summer.
Harbour, J.L. (1997), the
Basics of Performance Measurement; Productivity Press, Portland, Oregon.
Inamdar, W., Kaplan,
R.S., Bower, M., Reynolds, K. (2002). Applying the balanced score card in
health care provider organizations, J healthcare management,4,(7), 179-196.
Kaplan, R.S & Norton, D.P (1996),
the balanced scorecard: Translating strategy into action, Harvard
School press, Boston.
Lighter, D.E., & Fair, D.C (2000),
Principles and methods of quality management and
Healthcare, Aspen publishers, Gaithersburg.
Niven, P.R (2002), Balanced
Scorecard Step-by-Step: Maximizing Performance and Maintaining Results; John
Wiley & Sons, Inc, New York.
Niven, P.R (2003), Balanced
Scorecard Step-by-Step for Government and Nonprofit Agencies; John Wiley &
Sons, Inc., New York.
Six Sigma and the Balanced Scorecard.
Available at:
www.healthcare.isixsigma.com/me/balanced_scorecard.htm
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