Is Your Advertising In The Bag?

Let’s face it advertising can be a headache. You can throw huge budgets at adverts, promotions and other traditional branding exercises and see hardly any returns. Sometimes, what looks good on paper just doesn’t pull in the customers.

This can be really frustrating. You can put together a fantastic advertising campaign that actually makes people stop and look. You can run an advert that makes them laugh or feel a specific emotion. But, if they don’t want to buy from you immediately how long will your name and your advert stay in their heads? To be honest, just long enough for them to forget about you.

What you need here is repetition. One of the best ways of getting a message across about your business is to look at giving your customers something they can actually use like a printed canvas bag. The huge plus here is that if you give them a bag they’ll use they won’t be the only ones seeing your name. One branded canvas bag, one customer = a lot of recognition.

Let’s say you run a perfume concession in a store. Every time you make a sale you give your customer a promotional canvas bag to take their purchase home in. What do you have printed on it? Well you need your name and location nice and bold of course. But, how about saying something that MAKES people look at the bag as well.

So, for example, your promotional canvas bag could have ‘I smell great’ printed on to it. One simple phrase could simply make people look at the bag when they see it being carried around. They’ll want to know why the bag smells good and they’ll then see your name.

This is all about recognition and association. The great thing here is that you are getting your customers to do some of your advertising and branding work for you. And, maybe, the next time someone wants to buy perfume, they’ll remember the canvas bag they saw and come find you.