Lamp post banners

One of the most cost effective display solutions for those who have access to it, lamp post banners can also be one of the most aesthetically pleasant advertising methods if they are designed and executed right. Billboards can often detract from the visual amenity of an area, blocking views and taking up a huge amount of space. They are also expensive, maybe well out of budget range for local councils and not for profit events.

Installing a new billboard in a particular place is also rarely practical. Local residents and small business people are not inclined to be enthusiastic about a new billboard going up in their space, and it’s quite difficult to rent the space and get planning permission for a large one. That’s particularly true for inner city areas where space is always at a premium.

Lamp post banners don’t take up space. They are up above head height and out of the way. Most modern light posts are more than tall enough, and done right, adding banners to them will only add visual value to the streetscape.

There are two factors that really make a good lamp post advertising campaign. The first is design. It is no accident that flower shows and seasonal celebrations are among the most popular users of this particular type of display. They produce bright, striking designs that look good fluttering like flags in big collections. The text has to be simple and large enough to be been from a distance.

The second is a quality banner material. Light can shine straight through lamp post banners because they are held up in free space not backed onto a solid surface like a wall or a window. That means that one side of the print can show through onto the other if care isn’t taken. We use thick, opaque blanks and make sure that does not happen.

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