Asia as a market leader surfactant

Business community on April 23 News reporter last week, held in Shanghai from the Eleventh International Conference on surfactants and detergent learn that, with the level of economic development and rising personal spending power, Asia has become the world's surface activity Agent's largest consumer market, and will be the global surfactant investment and new product research and development center.

 U.S. CAHA Consulting Leader Joel Houston, said the current global surfactant market has reached 12.7 million tons / year, after the rapid growth in recent years, Asia has become the world beyond Europe and the United States the largest surfactant market share of global share rose to 32%. Relative to the already relatively saturated European market, there is still a huge market potential in Asia, will continue to maintain rapid growth. Houston believes that the smooth region's rapid economic growth, particularly growth in personal consumption needs to promote the enhancement of surfactant.
 It is understood that China and India are Asia's largest consumer market surfactant. 2009 China's total output of 7.812 million tons of detergents, an increase of 9.87%. One output of 6,928,700 tons of synthetic detergent, an increase of 9.31%. Products on the market in India is also an annual average rate of 20% rapid growth.

 Houston said that over the past 10 years, the European detergent production and profit growth continue to slow down, then included the major multinational companies look to Asia. As the linear alkyl benzene (LAB) and many other sets of production plants in operation, Asia has become the focus of surfactant intermediates production area, and will be the biggest investment in global surfactant market. Houston believes that meet the new low-temperature washing of environmental low-carbon products, in particular branched-chain functional groups of modified products will have a broad market space. With the technological innovation and industrial expansion of the scale, reduced costs of new products will occupy an important position in future market, the new surfactant intermediates will be the investment destination in Asia. Especially the Middle East and Southeast Asia, due to the surfactant rich raw material resources, will be the investment in high growth areas.

 Ciba BASF R & D Center Manager Mao Jianwen said that at present the overall development of surfactant market good, people focus on the environment more conducive to product upgrading. BASF will grasp the direction of the market, using technology innovation development of the industry comply with the requirements of surfactant in Asia dedicated to the localization of R & D and production. Wacker senior technical engineer, said Zhou Chun Shu, liquid detergent washing powder will be replaced in the next few years to become mainstream, WACKER liquid wash for the Asian market has developed a new silicone softener products, effective solution to the traditional soft silicone agent is incompatible with the liquid system in question.

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