Full Color Printing

RGB stands for Red, Green and Black. These are the colors used to create other colors on our monitors, TV’s, digital cameras etc.  Full color printing uses CYMK – cyan, yellow, magenta and black.  The combination of these colors can create much richer, more impressive colors in print.  You must remember to convert any RGB files to CYMK before uploading them to your chosen online full color printing company, to ensure that the finished product looks the same as what you see on the screen.  It is also worth remembering that not all blacks are the same.  To create a rich black, use a mixture of cyan, yellow, magenta and black rather than just the black on its own. The best formula you can use is as follows: Cyan 60%, Magenta 40%, Yellow 40%, Black 100%.

There are many online printing services available on the internet and you can find all manner of products to personalise for your business. Some of the more obvious are business cards, flyers/sellsheets, brochures and trifold leaflets.  There are also many other items that may be suitable for using within your company and promoting your business, such as door hangers, headed paper, magnets, DVD covers, CD covers/inlays and labels/stickers. 

Of course, which products you choose will be entirely down to the kind of business you are running.  Choose appropriate products that will effectively promote and advertise your company.  Of course, every company needs a good business card, so if you are just starting out then that is a good place to begin.  You can always search for online templates for inspiration, or make use of the ones available on the website.

Make use of the special effects that are available to you; these will help your printed products stand out from the competition.  Some special effects may even be available as free upgrades with certain products.