Asian Magazine- Asia’s leading research media launches their brand research and nomination for top 20 brands. Asian Magazine’s publisher, Morgan Capital & Research set the structure and criteria for the Asia’s Top 20 brands nomination.
Asian Magazine-
Asia’s leading research media launches their brand research and nomination for
top 20 brands. Asian Magazine’s
publisher, Morgan Capital & Research set the structure and criteria
for the Asia’s Top 20 brands nomination.
The research criteria performed by Morgan
Capital & Research are as such,
1. Street
surveys in major Asian Cities
2. Percentages
are attached differently on each countries based on their population size
3. Survey
questions are performed based on popularity with the public. Each public participant
has to select their top 8 brands in their mind.
4. Top
50 brands are listed out and based on research of these companies’ domestic and
international operation scale, profits and advertisements, the top 20 brands
are selected and recorded in the Asian
Magazine
The brands are a mixture of Asian brands and global brands
which is a sum total of Asian’s choice.
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