Used sound equipment for better business

Anyone who’s been employed in the DJ’ing, party running or event hire business for any length of time will know how quickly new sound gear drops value. When a new piece of kit comes out, it costs hundreds and hundreds of pounds; a few months later, it’s lost practically a third of that price; and before a year is up it can cost as little as half what it did when it first hit the shelves. And yet still be in full production, without a replacement model in sight. That, of course, means that buying brand new sound equipment can be a bit of a mug’s game: proof of which pudding can be found in the huge quantity of practically untouched used sound equipment that finds its way into the market shortly after it has been purchased.
Here, basically, is what happens. Something new, must have and horrifyingly expensive comes out. A load of DJs, party organisers and sound engineers charge out and buy it. They fail to make back the money they spent on the thing and are forced to sell it or go bust. The item, hardly used, turns up in the second hand sound equipment market, offering absolutely top of the range quality and performance for ridiculously low prices. Savvy DJs, who’ve been waiting for the new influx of misguided purchases to hit their price range, snap up the best kit in the land for the kind of price that would make its manufacturers weep and so on. Used sound equipment is the staff of life, insofar as maintaining a set of balanced books as a working DJ goes.
Also – there’s usually very little difference (despite what the manufacturers might have one believe) between the quality of this year’s must have upgraded super duper high tech thingamajig, and the product line it is replacing. Certainly, there’s never anything like the hundreds of pounds’ difference in quality that buying a new item to replace a year old, or two year old, piece of kit would imply. People who make sound equipment work on the same principle as people who make anything expensive – they have to try and convince their customers that a perfectly good product line has been superseded otherwise no one would ever buy their stuff. What does that mean? It means, in general, that used sound equipment is so close in quality to the new stuff that has rendered it “obsolete”, that no-one will ever be able to really tell the difference. And that, of course, means that people who wait, and buy their sound gear second hand, end up with kit of practically indistinguishable quality from the new stuff, but only pay a fraction of the price.
Basically, all high end and midrange sound equipment marketing is a con. There is nothing wrong with the top of the range turntable that got released two years ago. Record deck technology has not advanced that far in 24 months. Overall, anyone who buys new sound gear is either too rich or too silly to care – everyone else, though, would do well to make a habit of replacing anything that needs replacing with two year old used sound equipment. It’ll be just as good as the new stuff – and a whole heck of a lot cheaper.

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