The power of advertising

Advertising and marketing campaigns mean big bucks – a quality advertisement on TV can especially help giant firms to rake in the cash and boost their public image.

There are few in the developed world who don’t have access to a working television making an advert a tool that can reach the masses with the minimal of fuss.

Copious amounts of money are spent by companies wanting to heighten their appeal and place their product at the top of the public’s agenda and imagination. Massive budgets are set aside and the lack of a financial backer can prevent a service or product from selling before it’s even begun its attack on the public mindset.

Some of the best adverts are the ones that combine humour with originality. For example, the British Tango advert featuring an orange coloured man is so unusual and nonsensical that it’s forged itself a niche in the memories of millions of British viewers.

The Nescafe coffee advert is another prime example of a fabulous idea that still resonates today. The crux of the advert was about two people who ended up together due to their mutual love of the same brand of coffee. The inevitable romantic liaison between the two caffeine lovers kept viewers hooked for numerous segments of the serial advert, which ran for years.

Another significant advertisement, created by car manufacturer <a href="http://www.centralcontracts.com/manufacturer/van/renault/">Renault</a>, crossed cultural borders by using a simple storyline and a streamline two word dialogue between a father and his daughter Nicole. The ‘papa’ and ‘Nicole’ adverts ran between 1991 to 1998 and the fictional characters became more recognized than other well known figures at the time, such as the Prime Minister.

The power of a good ad campaign can mean the difference between a global product and an item being sold at local farmer’s market. However, the internet age has brought with it a new tool for advertising executives to use to their advantage. The influx of social networking sites, chat rooms and twitter comments can make a small town company into a massive phenomenon without the need for a budget that’s bursting at the seams.

The world of advertising could be on its way to a complete up-haul with the advent of technological gadgets and wizardry – but things can only get better for small cash-strapped firms wanting to make their mark.