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Home | Business | Marketing | Promote the culture ...

Promote the culture of innovation

Submitted by xiaohe and viewed 377 times
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Over time, culture is how to generate, Fa Zhan and flowering results; how companies are to move in tandem evaluation of seed and fertilizer in, these are the most mysterious part of the Suo You one of the company. Coincidentally, all the CEO will have to recruit staff in good faith and the promotion of innovation as the company's goals and mission to promote the key value. Senior management should not be viewed as a chance to innovation activities, but should regard it as appropriate to the spirit of the consciousness by the birth of the company characteristics. Company's values and mission statement is the most intuitive instructions. Kallasvuo said: "Nokia's four core values, one is the passion for innovation. To communicate with employees, we especially emphasize this point, we often discuss our values with employees. In this way, the The value of innovation and passion, we lit a dream. " In its 120 years of history in most of the time, in the absence of public value or mission statement of the case as a guide, Bosch produced a large number of innovative products. 90 late in the 20th century, as the company hired to increase the number of non-German employees, senior management felt it necessary to define the value of the company founder compiled into a book, and successfully passed through several generations of managers continue. These values are compressed in the refined mission statement: "BeQIK, better highlight Bosch characteristics." "Be" on behalf of operating results, "Q" that quality, "I" that innovation, "K" said the customer-oriented, These are briefly described the characteristics of innovative companies. High quality standards, norms and independent thinking is the performance of the other values conducive to innovation, CEO for these values agree. High quality standards and innovation is the best partner, because in order to improve quality, people always asked in the manufacturing, service techniques or product functionality to innovate. "Affects the quality of everything we do," Kallasvuo said "improve quality means to do a better job; order to be able to work better, you need innovation." "Our inspiration is our might," the phrase makes information technology company Infosys future is bright, all the CEO have the ambition. "Beyond" competition, "the next wave of winners of" the strong desire of its technology, business models and services, and breakthrough performance. However, the challenges of the current habits of mind when stimulated imagination, the cold reality of the market shift the dream into success. Ironically, despite the millions spent annually around the world for market research, they sometimes neglect to explain the data of free tools: unbiased rational thinking. Including wishful thinking, prejudice and historical obstacles, including a large number of psychological barriers would interfere with a clear and thorough analysis. Balsillie RIM in reference to the company said BlackBerry's success: I have to say, the fact that we were dominated, this is the most important reason. Technology and telecommunications industry is full of exaggeration and distortion of facts, but in the end, physics and economics facts do not lie. Therefore, the treatment of serious and responsible, truly accurate tight, this is the core motivation. While many Chinese companies are also coincidentally the promotion of innovation as a core value, to boost the company's purpose and mission, but China's official position in the organizational structure under the system is able to truly meet the needs of innovation to create new business management structure The innovative corporate culture, still need time to test. Corporate executives should not be viewed as accidental innovation activities, but it should be thought as conceived by the company the right features, the company's values and mission are the most intuitive performance. Culture based on innovation and the establishment of innovation system, will be to maintain innovation and sustainable competitive organisms. Tencent present in many products, such as online games, e-commerce, portals and other wireless value-added and can be found in this "creative imitation" of the shadow. And many other failed attempts to diversify and eventually encounter different Internet companies, expanding Tencent but in almost all areas have been successful. Imitation and Innovation in the successful and erected after the innovation system within the company, Tencent, the company is getting into their new journey of innovation. "I think innovation is not limited to technology, products and so on, but also business model innovation, and user experience innovation." Mr. Ma that the innovative culture through the establishment of Tencent, will enter a new phase of the next.

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