Toyota to recall the media response to different

Toyota's recalls have been no cease, May 21, 2010 Toyota Motor (China) Investment Co., Ltd. submitted to the AQSIQ recall report, due to defects in steering control system is expected to be from June 2010 21, the recall of imported some 2009-2010 Lexus LS460L and LS600hL, the Chinese mainland were involved in 818. This size of the recall and the recall of the number of markets in China and the United States has drawn a lot of attention, but Japanese media have taken a cold treatment, is really scandalous, linen it?
    
Honda recalls the Japanese media treated to cold treatment
    
China News Net reported that 10 Japanese Honda Motor Company announced worldwide on more than 430,000 vehicles, automotive airbags for the hidden troubles for the recall processing. This is the Honda following the January 29 due to car windows, the electric switch safety problems that exist in the global recall of about 646,000 cars again after the massive recall.
    
The recalled vehicles are mainly sold in the U.S. market Accord and Civic cars such as 7 were more than 370,000 vehicles in Japan to recall 3 of 4042, recalled more than 40,000 vehicles in Canada, in addition to other countries and region have more than 10,000 vehicles. Honda to recall the incident, Japanese media and not too many reports, Asahi Shimbun, Kyodo News, NHK and other mainstream media have only briefly introduced in the Honda reports the size of the recall, the cumulative number of recalls involving models, and body problems such as technical reasons. Almost all the Japanese media did not analyze the large-scale recall Honda reason why the Japanese auto industry consecutive such quality problems, as well as Toyota, Honda, Japan's auto industry recall the enormous impact of deep-seated problems .
    
This, analysts believe there may be three reasons. First, Toyota recall has created a great sensation, both the number of recalls involving regional, or affect the point of view, Honda's recall, or trivial. Second, the Japanese media will focus on the current Toyota recall, so that also help disperse the focus of public attention, at least on the Honda is also a public protection, and thus also avoid the event, such as dominoes, like, affect the whole Japanese auto industry. Third, this Honda announced the recall of vehicles, including its home market sales of the vehicles are not manufactured in Japan, but its located in the United States and Canada and manufactured, this and Toyota Some were similar. Toyota in the U.S. government has investigated the case, try to play down the deal with Honda, Japan's media event, in order to avoid further stimulate the American mood.
    
Japanese auto industry as the first two strong, Toyota, Honda successive recall, the Japanese government is deeply difficult problem. Japan's trade ministry said relevant departments related to automobile manufacturers that consumers should apologize to establish and improve the quality management system, to make products that allow consumers to rest assured that other car manufacturers also should learn to improve vehicle quality. Based on this, enterprises in Japan is walking on thin ice and other vehicles, Nissan officials said it would take practical security measures to protect the quality of their cars.

We are concerned about the recall because the owner's life is the prime consideration, we also want to Toyota vehicle owners that their vehicles, safe driving, nothing more.

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