Synergy between Sales Reps and Technicians Vital for Your Fitness Facility

If you own a fitness center, then you probably already know the two most important aspects of running a successful business. First, the need to build a state of the art facility that provides a complete workout experience to patrons and second, maintaining your fitness center so it continues to function at an optimum level at all times.

  Might sound simplistic, but it is easier said than done to achieve a fine balance between the two core elements of a successful fitness business.

What can achieve the desired results for you is a strong team of sales representatives and service technicians. Before we understand how synergy between these two forces can help you maximize your ROI from your fitness facility, it is important to analyze the role each plays.

    The current marketplace is a highly competitive arena where businesses are falling over each other to offer value added services to attract customers. Whether you own a friendly neighborhood facility or a big brand franchise, you don’t have a shot at success without a comprehensive marketing plan to promote your business.

 Sales Reps: Part of Integrated Marketing Solution

On the successful execution of this marketing plan depends not just the success, but the very survival of your business and a well-trained, customer savvy sales representative staff is an integral part of any marketing solution.

Sales representatives are the brave foot soldiers who defend your business in this highly competitive marketplace and prevent it from being swollen by your bloodthirsty rivals. They represent your facility and showcase its services to attract new customers and retain old ones. They participate in and manage multi-level customer engagement and relationships.

For them to be able to draw customers and win their loyalty, they should have a product that’s promising and in excellent shape. This is where a synergy between sales reps and service technicians becomes paramount.

  Maintenance is the Key to a Successful Business

Service technicians are people who have advanced knowledge of how the equipment in your facility works. If sales reps are the soldiers who package your business in a manner that attracts customers, service technicians are the warriors who work behind the scenes to keep it viable.

  The fitness equipment service technicians at your facility are not only responsible for repairing broken equipment, but also testing the safety and efficacy of machines in working condition and providing continuous care and support to your facility.

Without proper maintenance the chances of your fitness center surviving the tough market are next to nothing. Face it, no one wants to work out at a facility that is poorly maintained, susceptible to frequent equipment breakdown, or worse poses safety hazards to them.

To minimize downtime, it’s advisable to have an in-house team of service technicians who are champion fixers and can do quick damage control. However, you may need to outsource experts in the field if you want to increase the longevity of your fitness equipment, maximize its performance, and maintain its freshness and appeal.

  That’s the only way to achieve operational efficiency and customer satisfaction. Glib talking sales reps and their promotional schemes can only take you so far and no further if your facility is sub-standard.

 Collaborative Environment Fosters Growth

But for real growth, collaboration between sales and service is necessary at various other levels as well. For one, service technicians need to be encouraged to use their technical prowess to identify sales opportunities and report the same to the reps. For example, if they have just implemented a high-tech security system in the facility, they should work with sales reps to leverage it to attract clientele.

Sales reps, on their part, need to rise above their focus on revenue targets and take time out to understand the service component of the business. For them to be able to learn and talk intelligently about the offerings of your business, they will need to join forces with the technical staff.

   Both sales and service form important links of a chain. Without effective sales, there will be no customers to service and without satisfactory service, you’re unlikely to have sales – irrespective of the industry you operate in.

If you, as a business owner, want to increase your bottom line, you must bring about an environment of collaboration between these two vital forces where one compliments and learns from the other.

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About the author

Paul Smith is a certified personal trainer and works at an uptown New York gym. He has a Bachelor’s degree in physical education. He is a sports enthusiast and loves to play baseball. He is a health freak and a recent convert to vegetarianism. He loves sharing his knowledge about fitness equipment and fitness solutions. When he is not training his patrons, you’ll find Paul playing video games with his son.

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