Recycled fashion is giving the consuming public the chance to vote with their consciences and put their money into possessions that don’t reek of guilt.
Fashion
is as fashion does. It makes statements. That’s why everyone flocks to buy the
latest trends, come new season time; it’s why people look oddly at people who
don’t wear the right clothes or the right colours; and, more benevolently, it’s
why the latest trend of all is actually worth talking about. Yes – recycled fashion is here to stay, and
there’s finally something on the streets that makes sense.
What’s
the difference? Simply enough: money. For decades the fashion industry has been
crushing the life out of little towns and villages in far flung corners of the
earth, where the threads that most people are so happy to parade are churned
out in huge volume for the kind of wage that would have made even a Victorian
miser think twice. It is common knowledge, too – the clothes that hit the high
street are sold for thousands of times the price the people that make them get
paid for them. And we do nothing about it. Or didn’t, anyway, until recycled fashion came along.
In
the best tradition of all good things, this is a kind of fashion that does
exactly what it says it does. It’s ethical – it doesn’t promote sweat shop
labour; it doesn’t allow kids to be employed for 2p a week; and it doesn’t
sacrifice the life quality of whole villages so that a handful of people can swan around feeling pretty. The recycling movement,
which has finally and happily landed with both feet on the neck of the fashion
market, insists that the things we wear and use be accountable for their
effects on both the environment and the people we’re buying them from.
Recycled fashion
works as a double statement here – because everyone knows what it means, the
statement a person wearing or using a recycled item of fashion makes is all
about the ethics of commerce. Sounds tautological, but it actually makes a lot
of sense: if fashion is about making statements, then the strongest types of
fashion are going to be those that make the loudest ones. Anyone who can think
of a louder (and better) statement to make than the one being made by the reused
and fairly traded goods coming out of the recycled
fashion market has clearly been thinking for too long.
Frankly,
after decades spent kowtowing to a bunch of big wigs whose regard for the
welfare of the human race is in inverse proportion to the size of their houses,
it’s about time some fair minded cat came along and started scaring all the
pigeons. See, the thing about recycled items of fashion, both worn and
otherwise, is this: fashion is big business. But if the big business is going
to people who actually care about their suppliers, and who are actively
remaking items from already existing materials – well, then it won’t be big
business any more. Recycled fashion
is finally putting the boot back where it belongs. Three rousing cheers to
that.
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| About the author |
Saffron Winds offers wide range of recycled fashions, ethical gifts and ethical fashion accessories. Recycled fashion is fashion with a conscience and an attitude. For more information please visit http://www.saffronwinds.com |
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