Vauxhall dealerships are going strong despite the recession – thanks to a combination of good sensible cars and a heavy involvement with the Motability scheme.
It’s nice to see car dealers buying into the
good side of the UK benefits culture. Vauxhall
dealerships taking part in the Motability scheme, a countrywide initiative
focused on translating the Higher Rate Mobility Component of Disability Living
Allowances into new, reliable vehicles for those who need them most, are
helping to spread the good spirit all over the British Isles – particularly in
the cases of family run dealerships like the excellent Dickens Group, which has
been selling Vauxhall vehicles to satisfied customers for years.
Perhaps it’s no surprise that a trusted family
business with a reputation for customer satisfaction has accepted the offer to
become one of the country’s Vauxhall
dealerships that supply the Motability cars. The scheme, after all, is
about as satisfying to its customers as it’s possible to get. People eligible
for the Motability scheme may purchase a brand new Vauxhall from any Dickens
Group location without spending a penny – their Higher Rate Mobility Component,
in the case of customers who receive the Disability Living Allowance; or their
Mobility Supplement, in the case of War Pensioners, takes care of the payments.
Even servicing, MOT and insurance are provided for: the only things these
satisfied customers pay for are oil and fuel.
Personal concerns are often selected to become Vauxhall dealerships based on their
record for customer satisfaction: it ill behoves a major car manufacturer,
after all, to align its name with outfits or businesses that don’t fit the
bill. Family groups like the Dickens Group are prime candidates for successful
Vauxhall dealing: their face, as it were, fits, and they can happily transfer
their already satisfied customer base (many of whom were probably buying
Vauxhall already) to the stewardship of the name. Certainly, the success of
franchised Vauxhall dealerships that
carry the Motability badge has been singularly assured over the last few years
– indeed, one might suggest that charity, beginning in these forecourt homes,
has paid off both ways. The Motability scheme, after all, keeps cars selling
even through times of recession because it’s not technically the customer who
is paying for the car. And so Vauxhall, and its family dealers, are able to
shift a respectable quantity of new vehicles while most of the rest of the
industry languishes in the doldrums and waits for things to get better.
The reputation of the make doesn’t hurt in these
circumstances either. Vauxhall has always had an eye for the reliable, and in
times of recession it seems that the only vehicles constantly being bought are
those coming from family oriented companies (selling, as noted, on family
oriented forecourts). Vauxhall
dealerships, which built their names in the boom years by supplying quality
sensible motors for families of all sizes, and even the odd reasonably priced
mid life crisis machine, have carried on regardless while a lot of their
competitors have reported record stagnation and project worrying times ahead.
Whether the continued success of Vauxhall and
its dealers is due to the excellent basic nature of its vehicles, or whether a
heavy involvement in the Motability cause really has paid off, is anyone’s
guess. The facts remain the same. Vauxhall
dealerships are going strong – and Motability customers are better off for
it.
| Additional articles about motability car dealers |
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| About the author |
Dickens group is a good place to search for new and used cars in the UK. The success of franchised Vauxhall dealerships that carry the Motability badge has been singularly assured over the last few years. For more information please visit http://www.dickensgroup.com/ |
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