Generally speaking the best performing ads that earn the most revenue come from 3rd party advertising providers that pay publishers (bloggers) on a:
1.
Cost Per Click (CPC) basis,
a.
An Example is Google’s Adsense
2.
Cost Per Action (CPA) basis
a.
An Example is Commission Junction
3.
Cost Per 1000 Impressions (CPM) basis
a.
An Example is Adbrite
The way these 3rd party advertising networks work is they offer
the publisher or the blogger (you) a free signup to access links and
advertisement codes from a vast pool of advertisers to place on your
website. After you have been approved
with the network or a certain advertiser, you can then place code on your site
pages that generate targeted advertisements.
If visitors either look, click, or make a purchase, you can make money.
Cost Per Action or CPA programs are considered effective for making money
for bloggers. The most effective way to earn money from a CPA network is for
the Blogger to write on a selected product or service and place an
advertisement for visitors to purchase that exact product/service. Making money
in this manner is profitable especially if there is good quality content that
generates lots of traffic from organic search engine rankings. Look at the
statistics of a page detailing product information. Is the traffic very
targeted? Do a high percentage of visitors coming to that page go on to
purchase a product from your selected CPA advertiser? If so, you may be able to
enhance your income simply by purchasing more targeted traffic from a PPC
network like Adwords.
Cost Per Click or CPC programs involve you getting paid every time someone
clicks on your ad. The best and most well known program is Google Adsense. If you have a blog, it is extremely easy to
setup and make money. There are other
programs available such as Adbrite.com that are worth checking out.
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