Is Social Networking Just Politically Correct Multi-Level Network Marketing?

Use social networking websites to make your tiny business!
That message or something similar may have hit your email in-box. Several small business gurus have promoted the concept of social networking as a selling tool to realize new customers directly or through the referral method associated with social networking.
At the heart of little business "social networking" is an expectation your "friends" and their "friends" will become a source of latest business. Seems like what's at the core of multi-level marketing: a business methodology for moving goods, services and chance by tapping into the multiple levels of individuals who know people - you tell your "friends" and they'll tell their "friends".
Or is it?
Most tiny business guru advice focuses on joining a social networking web site as a method to form relationships you can develop over time into a business transaction or, worst case state of affairs, a socially networked referral supply of new business.
If you've joined a social networking website you quickly realized you would like to encourage your friends to hitch below you and additionally attract others you may not nevertheless understand to join underneath you. Without your friends joining, it's more tough to convince individuals you don't apprehend to add you to their "friends" list and vice versa.
Bottom line, while not a new cluster of friends, who are not currently members of the social network you've simply joined being brought into that social network, the expansion of the social network you are building will be very slow. It may never reach a level of critical mass sufficient to create enough relationships to supply business for you.
If business creation was the compelling reason for joining a social network, you'd better be prepared to cause others you already grasp to join you and, in flip, have share of them do the same.
Sound like multi-level marketing?
Maybe not - maybe it's just a social networking experience defined by Websters as:
"the utilization of a web site to connect with individuals who share personal or professional interests, hometown, education at a explicit college, etc."
Social Networking vs. Multi-Level Network Marketing?
1.    The controversy surrounding multi-leveling promoting vs. the positive enthusiasm for social networking as a life force.
2.    The core element of "friend to friend" referrals stacked in multiple levels of entry based mostly on who is aware of whom placed so as of joining a multi-level selling opportunity vs. becoming half of a social network of shared interests stacked by the order of "friends" joining in either width or depth.
3.    Sharing merchandise, services and opportunity vs. sharing "interests, fatherland, education at a particular college, etc".
4.    The hope of recent income through endless word-of-mouth referrals vs. a growing social network of friends to expand your life's opportunities.

Is social networking simply politically correct multi-level network promoting?
Share your thoughts; maybe that will foster a social network of its own. Unless, of course, you think that this is all concerning selling something. Than, I suppose, you will have just joined a multi-level marketing network.

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