A way to Isolate Search Network Traffic in Google AdWords

Google AdWords is made up of 3 networks: Google.com, the search network, and therefore the content network.
This suggests that your ads will seem on Google.com, on the sites of Google's search partners (the search network) and on other little, content related sites (the content network). All three networks convert traffic differently. Good advertisers will separate the 3 traffic streams into three completely different campaigns.
We have a tendency to'll be focusing on separating the traffic from Google.com and Google's search partners. This needs tricking AdWords just a bit, as a result of AdWords's campaign settings will not let you have just the search partners on. It's attainable to turn on traffic from simply Google.com, though, and by creating the foremost of how the AdWords systems allocates clicks it is possible to isolate the traffic from the search network.
What sites build up the search partners? AOL, Earthlink, Compuserve, Shopping.com, Google Product Search and Google Groups, and some other large sites build up the search network.
Why break out search network traffic? Clicks from search partners tend to convert but traffic from Google.com. How abundant less depends on your website, your business model and your market. If you're spending additional than $500 a month on AdWords pay per click it's worth the time to break the two streams of clicks apart.
How to isolate the traffic from the search network:
one) Duplicate your Google.com-and-search-network campaign within the AdWords editor to make the new search-network-only campaign. Rename the new campaign. "G&Search" may be a cheap shorthand.
a pair of) Do a mass bid modification and drop all bids within the new Google.com-and-search-network campaign by 10-15%. To do this within the AdWords Editor, choose the new campaign (G&Search) in the editor, click the "Keywords" tab, then choose all the keywords. Next, click on the link at the underside of the AdWords Editor screen that says "Advanced Bid Changes" (look below the Destination URL box). Select the radio button to decrease bids, and drop them by ten% (not 10 cents, however 10 %). Finally, upload the new campaign to your active account.
3) In your on-line account, modification the previous campaign's settings thus it runs on only Google.com. Attend "Edit campaign settings". Look to the prime right hand aspect of the page underneath "Networks". Uncheck the search network, click save, and currently your recent campaign can solely run on Google.com.
How the clicking traffic splitting works
The Google system can send all clicks from Google.com to the old campaign - the one you only set to run on Google.com solely as a result of in order to form the foremost money, the AdWords system is set to attribute clicks to whichever campaign it will get the foremost cash per click for.
While all the Google-solely clicks are flowing to the campaign with the highest max bids, the search network clicks are blocked from the Google.com solely campaign. The sole place for the search network clicks to travel is to the cheaper search network campaign.
Most people don't leave the search network campaign running terribly long - they do their test and either restore their original campaign to its initial settings, or provide up a bit of low-converting traffic and run their ads on Google.com only. If you are doing decide to depart the two campaigns running indefinitely, there are complexities that can become a headache.
You currently have two campaigns to manage, and you will would like to co-ordinate your bid edits thus you don't devastate the traffic flow.
Say your primary keyword - the one that gets 0.5 of your conversions - is "increase energy", phrase match. After fitting the split campaigns, you're now bidding ninety five cents for this keyword in the Google.com-and-search-network campaign, and $1.twenty within the Google.com campaign. When the Google.com campaign features a bad week, you opt to drop your bid for "increase energy" to ninety cents.
If you do not drop the bid for "increase energy" phrase match within the Google.com-and-search-network campaign, AdWords can send Google.com traffic to your Google.com-and-search-network campaign.
You'll be able to minimize this downside by dropping the bids in your Google.com-and-search-network campaign by more than 10% (like twenty or thirty%... assuming you can still get them to perform). Keeping a report of bid edit setting for both campaigns handy in the slightest degree times will also facilitate simplify the bid edits if you opt to continue running the search network campaign.

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