Tips to Write a Press Release

 Press releases include new product announcements, company awards, earning reports, new sales, hiring of executives officers, scheduled events, product enhancements, legal updates, government legislation and political campaigns. All it takes to write press release is to follow a proper format and follow below mentioned tips.

• ·         Optimize the heading or the title in such a way that it grabs the reader’s attention. Heading is also the most important search engine optimization factor so it is necessary to place the most important keyword in the beginning.
• ·         It is a good idea to mention your details so that it is easy to contact you for an interview or to even quote your story. You must at least provide information like company name, phone and email address. Moreover you can include address, city, state, zip code or official company name.
• ·         The body of the press release shall possess information that doesn’t sell anything rather it should be written in a manner that it informs people. A story presented in a manner which seems like an advertisement is usually ineffective. 
• ·         It is very important to have a short catchy first paragraph to strengthen audience’s attention. It shall include questions like who, what, when, where, why and how. Write in a concise manner with zero per cent of grammatical errors. Present facts that are enticing and pursue reader’s complete focus.
• ·         Include a paragraph or at least two sentences about your company. It’s best to state company information after the body of the release. This information can include company history, background, industry and location. It can mention a touch of what product and service your business deals in.
• ·         Remember that you do not have to sound as if you are trying to sell the reader something rather present facts in appealing ways. You are attracting the visitors and occupying their attention but to do such you cannot use fluffy words, clichés or jargons. The language used to write press release is more of a professional tone and formal.  Hence avoid fancy lingo!
• ·         You should submit your company image or logo along with your release. Also place a hyper link on your website to the press release. This may help better search engine optimization and visibility. You should include action items for the readers of the release. This means that include the ISBN number and the URL of a website where the interested readers can purchase it.
• ·         You should avoid excessive use of bolding and capital letters. However the headings must be in the uppercase to make it look attractive. Check your spellings. Always spell check your release before submitting. It is better to use active tense rather than passive.
• ·         Publicize your release once it has been released. This can be done by printing them and faxing around to local radio shows or television stations. You can also mail it to journalists in your local area.
• ·         Be careful in submitting the duplicates of your press release to multiple public relation distributing firms. This can end you cost search engine duplicate content penalties. So make slight amendments to each copy to avoid such consequences.

Following these guidelines can help you produce effective press releases which can be used as a promotional tool for your business.