Top 10 Reasons Your Business Needs A Website.

REASON #10 – Your Competition.

Many people use the Internet to find potential suppliers because the Internet does a great job of leveling the playing field. So a smart competitor with limited funds can be very visible if he focuses on Search Engine Optimization. If your company isn't in the top 30 search results when a lead searches for your product or service, then the competitor may be the only visible supplier. Provided that his website offers what the customer needs, your competitor gets the business. You need a website to have any chance at search rankings.

REASON #9 – Time.

You can not loan, borrow or save time. You can only use the random amount you have efficiently. Search Engine rankings do not improve overnight. Usually it will take 2 months or more to begin to get good rankings. So the earlier you start, the better you will succeed.

REASON #8 – Websites are more effective than ANYTHING else.

www.Dell.com generates over 25 Million Dollars a day in sales and has done so everyday for over a decade. It is run by a team of less than 20 people. That is what an optimized website can do; end rationalization on the part of owners of non-optimized websites.

REASON #7 – Leads

There ARE new potential customers that you are not aware of. They are probably trying to use the best business tools to run their business. These are the preferred prospects that should be interest to you. These people are very likely to look for new suppliers on the Internet. If you are not well represented there, they may drop you off their short list of potential suppliers.

REASON #6 – Human Nature.

A most interesting phenomenon is that the Internet has put the potential purchaser in the driving seat. If a potential customer invites a salesman in, then this shows some interest in potential products or services. Checking out a website is anonymous: the supplier will probably not know the potential customer has visited until well after the fact in most cases. The potential purchaser can remain anonymous and maintain a negotiating advantage as long as they wish. Many purchasers prefer this extra flexibility that supplier websites give them because people naturally want the upper hand when negotiating ANYTHING, including where they spend money. [NOTE - Technically the supplier could know the domains and IP’s of those who have visited his site from the log files of the website. The actual person who visited would not be known. However it is very tough to use this information, since website visitors resent their visit being "spied on".]

REASON #5 – Referrals.

Suppose one of your best customers wants to do you a favor and tell one of his friends about your company. If you have a website, then your customer can give clickable access to knowledge on what you offer. Without this tool, your customer is on his own with no help from you.

REASON #4 – Returns On Investment.

A radio spot, television commercial or company brochure may be very useful. However if you factor in the cost of producing or updating any of these and getting the contained message to customers then the ROI of such a sales tools are poorer than the ROI on an optimized website. Radio has a limited audience, Television is prohibitively expensive and paper is NOT environmentally friendly nor is it kept; which is why your waste basket if full of the stuff right now.

REASON #3 - Reality

Your business card no longer provides enough sales or marketing information. People need more information.

REASON #2 – You run a legitimate business.

A website is a tool that can give the best possible and most complete image of your company to potential customers. Few will visit your headquarters. Those who telephone your company may pick-up mixed signals as your telephone reception system handles their call. Your advertising or your press releases may be missed. However; on your website you can arrange for the visitor to get exactly the impression of the company that is most appropriate. Your site is a relatively low-cost way of making those important first impressions.

REASON #1 – NO WEBSITE = RED FLAG.

Anyone interested in your company will be checking out your website as part of a credibility check. If the website does not exist or gives a poor impression of the company through typos or pages "Under Construction", then you may not be able to recover the situation.