5 Top Tips to Make Your Small Business Site More User Friendly

Looking to make your small business website a handy resource for customers of your organisation? Then follow these 5 top tips to make your small business site as user friendly as possible.

Easy to read content – When setting up a website, one of the easiest ways to ensure that it is user friendly is to check that all content is quick and easy to read. This means checking font sizes and colours and taking time to ensure literature is carefully paragraphed. Lengthily paragraphs can be hard for web users to digest and will be off putting for both first-time and returning web visitors. Break up content into several paragraphs that will help keep your readers attention.

Home Page Buttons – When you build a website, designing an attractive home page is vital to attracting returning web customers. Alongside an aesthetically pleasing colour scheme and use of easy-to-read fonts, include clear and concise homepage buttons in the front-page design. Always include a ‘Home’ button in the site navigation on additional pages too so that web users can be brought back to the start of your site with ease. Before allowing your business site to go live, don’t forget to take time to check each button links correctly.

Call to Action – Engage your business customer’s instantly by including clear, easy-to-understand call’s to action on your home page. These could include visibly large buttons, links and phrases such as ‘Get In Touch’ alongside contact details or ‘Add to Cart’ or ‘Buy Now’ if your website is e-commerce based.

Breadcrumbs – Making navigation as simple as possible is an excellent way to help make sure your small business site is user friendly. Using breadcrumbs will help your web visitors keep in control of their navigation, reminding them of where they have come from.  Here’s an example of how breadcrumbs could appear on your webpage:  “Home > Products > Electronics> Televisions >High Definition”.

Suitable for all Browsers – If you have taken the time to build a website, ensure that you have taken the time to make it suitable for the most common web browsers. Popular browsers include: Firefox, Google Chrome, Opera, Safari and Internet Explorer. By making your small business site suitable for all browsers you can maximise the number of users who will find using your website enjoyable and informative and guarantee that you are giving a professional web interface for all your internet customers.

For more information, Please visit : http://www.webeden.co.uk

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About the author

John Cameron is a marketer passionate about social media. He works for an Internet agency based in London. His primary area of focus is to work with businesses to help them achieve greater online visibility by building their brand in social media. His hobbies are writing about how to make a website. He is a chocolate addict and he is in love with movies.

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