Email Marketing Trend: Traditional Opt-In Forms vs. Social Networking Buttons

Traditional opt-in forms have been around since the early days of the Internet. While they have proven effective for email marketers throughout the years, they are now being superseded by modern methods of acquiring user information.

These days clever e-mail marketers are on the cusp of something greater! They are replacing traditional opt-in forms with simple one-click social network Login buttons.

Since everybody on the 'net these days has some kind of social network presence, marketers are relying on social network API's to gather user information through a quick and painless button. This has a number of benefits:

Speed: Users are able to opt-in in a matter of seconds through the use of a social networking button. Compare that to the time spent filling in long, traditional forms! This subsequently leads to increased opt-in rates and lower drop-offs.
Accuracy: Since all information is passed through the social network's API, there is no margin of human error (e.g. incorrectly typing an email address).
Access to greater information: Marketers can choose to gain whatever user's share on their profile. In essence, the marketer is "friending" the user and can choose to learn whatever they want. You can find out about a user's birthday, political beliefs, relationship status etc. This type of information would be next to impossible to gather using traditional opt-in forms.

With scripts readily available which automate the process, it makes absolute sense for email marketers to replace their traditional opt-in forms with social buttons moving forward! This, my friends, is the future of lead generation!

ArticleSource: ArticlesAlley.com

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Email Marketing Trend: Traditional Opt-In Forms vs. Social Networking Buttons