According
to an article on TheFordStory.com, 10 years ago, a key feature on a car that
consumers looked for was the number of cup holders it had. However, today the
market is a little different. People in the market for new cars now want
technology that will keep them safe and connected as well as vehicles that
won't have them spending a ton of money on gas.
Throughout the last 10
years there have been many changes in automobiles. This is due to several
factors including: people are constantly evolving, technology is becoming more
sophisticated and peoples' expectations are becoming higher. Nowadays people
use mobile devices and the Internet more than ever to communicate, gain
information and even work. According to TheFordStory.com, the UN agency said
that about 5 billion people use cell phones today and weekly Internet usage is
up to 560 percent. Consumers today want to stay connected and since the time
Americans spend in cars has nearly doubled in the last 10 years, they expect
their cars to accommodate their everyday lives.
Here are the top 10 new technologies that have
come about in the last 10 years.
1. Easier Driving: Nowadays, vehicles are
well-equipped with new technologies that make driving easier. This includes
self-parallel parking, rear back-up camera and rain-sensing wipers. The new
2011 Ford Explorer even has terrain management, which lets the driver choose
the type of terrain the vehicle is driving through, which allows the SUV to
adjust wheel spin, throttle inputs and other parts accordingly. What's next?
Cars that drive themselves?
2. Infotainment: 10 years ago, vehicle
options included in-dash compact disc players and speed control systems. Now
consumers have options to receive information through voice-activated controls.
Real-time traffic and Wi-Fi mobile hot spots are now found on many 2011 new
Ford cars and trucks as well.
3. Accident Prevention: One thing consumers
agree on is that safe driving is important. That is why automotive safety has
increased drastically in the past decade. According to TheFordStory.com
article, in 2000, the average car had at least two airbags. Today most cars
have at least four, with some that contain as many as 10. The airbag technology
has improved as well. In fact, Ford was the first automaker to introduce
inflatable second row safety belts to the auto market. There is also a new
Curve Control which monitors a driver's speed entering fast, sharp corners then
corrects the vehicle to avoid losing control or crashing. Blind Spot
Information System is also another valuable safety feature offered in some new
vehicles. It lets the driver know when approaching vehicles enter the blind
spot area as well as alerts the driver of any cross-traffic when the driver is
backing out of a parking spot.
4. Entertainment: Today consumers have a
variety of compact ways to be entertained while on the road. Ten years ago,
satellite radio was unheard of in a car; however, today more than half of new
passenger cars have satellite. Most new Ford models also come with SYNC, which
can stream Internet radio such as Pandora or play music from an iPod or other
digital music players through a USB cord. The cassette tapes of yesteryear are
clearly behind us.
5. Fuel Economy: Thirty years ago people
wanted large vehicles to transport a lot of passengers and cargo. However,
those days are over. Today consumers want fuel efficient vehicles that
won’t cost them an arm and a leg every time they pull up to the gas station. The
EPA revealed that fuel economy between 2000 and 2010 improved from 19.8 mpg to
22.5 mpg. The auto industry also began constructing more fuel efficient cars to
satisfy consumers' requests. Nowadays, the most popular vehicles are the ones
with smaller, fuel efficient engines.
6. Customization: There's an increase in
demand for the personalization of cars today, such as ambient lighting colors
that can be changed to fit the driver's mood. Other features include driver's
seats with customizable settings and even cool personalized decal kits and
colored piping in the seats.
7. Built-in Navigation: The first auto
navigation system became available in the late 1990s, however, now they are
extremely advanced and more common in newer models. Almost every new car comes
equipped with built in navigation and if they don't, many consumers buy GPS
systems or use their smart phones for navigation purposes.
8. Security: Security is a major concern of drivers today, thus
the market has responded with keyless remotes, alarms, warning systems and
anti-theft systems. Many vehicles also have features that allow parents to
restrict vehicle speeds when a teen driver is behind the wheel.
9. Car Colors: The exterior color of new cars have become more
vibrant and creative and people love the various choices available. The
traditional tan, silver, and black of decades past are being replaced with Kiwi
green, Screaming yellow, Kona or Mediterranean blue metallic, white suede and
more.
10. Comfortable Ride: Today people care more
about how comfortable the inside of their vehicle is. The vehicles manufactured
in the 2000's have sleeker interior designs, better quality materials, heat controlled
seats and automatically adjust to a driver's position. Remote starters are becoming
more popular as well.
It's hard to imagine
what the cars of tomorrow will look like, but at the rate automakers are going,
who knows, we may all be travelling around in electric flying vehicles in
another 10 years from now.
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| About the author |
Rob Gillingham is the General Manager of Bob Gillingham Ford, located in Parma, Ohio, which sells a variety of new and used Ford cars and trucks as well as several hard to find Ford classic vehicles. |
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