The Hottest Design Trends for PPC Landing Pages

Whenever you’re running a PPC campaign, it’s important that you get as many visitors to your site as possible. And no matter how many visitors come, if the first page they see doesn’t attract them, then they won’t be likely to stick around and make a purchase. And because in PPC advertising, you’re paying for each visitor, it only makes sense that you would invest some time and effort to ensure that your visitors like what they see when they get there.

There are many ways that you can try to impress your visitors, but these are the current hottest trends for the design of PPC landing pages. If you’re interested in adopting some of these for your site, simply speak to your web designer and PPC services company and ask them to do it for you.

Limit Movement

A number of recent campaigns have lead to a landing page with few options for the visitor. This trend reduces the options that are open to a visitor and directs them on to more of your targeted content. For example, if you’re running a promotion offer with your PPC campaign, you might want your users to land of a page that allows them to see the products that are on promotion before they browse the rest of your website. Or, you might have a route in for your registered users and one for those who haven’t been to your site before.

Prominent Graphics

A lot of landing pages now feature impressive graphics or even a video to draw in the visitor. An attractive image can give a good impression to your visitors and make them want to browse through the rest of your site. That great first impression can really help make your visitors feel comfortable—maybe even enough to make a purchase.

Catchy Mottos

If you come up with the perfect motto for your campaign it will resonant with the visitors and capture their imagination. A great motto will grab their attention and remind them of your site even after they’ve gone. Spend a little time to get the motto and any logo for your campaign just right and it will pay dividends over time.

Give us your Data

A lot of websites are now demanding that users register as soon as they land on the page. For a long time this was seen as counter-productive as users were likely to leave rather than spend time registering for a website that they might not use again, but a lot of sites are asking for basic details like name and email address and offer an incentive for that information like a money off coupon or other offer for joining.

Running a successful PPC campaign is more than just getting the keywords and placement right. Once the user clicks through to your site, you’ve got their attention. Keeping it is just as important as that will help in converting them from a click through to a sale. And that’s the goal of any campaign. Work with your PPC management company to make sure that your PPC campaign does everything that it can to bring in the visitors and then convert them into the buyers that your business needs.