Social media marketing involves harnessing the word-of-mouth power and deep market penetration of social media to promote a product or boost brand awareness. This is Juice Digital's speciality and passion.
Word of mouth in the 21st century
For hundreds of years, the potential and persuasive power of word-of-mouth marketing has been the holy grail to those on the inside. For instance, imagine you heard that a BMW was more reliable than a Mercedes, straight from the mouth of a trusted and knowledgeable friend. No matter how expensively produced the TV campaign was, its effect on your future purchases will pale in comparison to this conversation. But how could a business that wants to sell millions of units in hundreds of countries each day exploit that power? With the effective use of social media, that's how.
Three years ago, Juice's founders realised the enormous potential of emerging social media marketing techniques. In addition, they saw that most agencies were still only paying lip-service to it and simply tacking social media marketing on as an afterthought. To keep ahead of this growing marketing format, they knew it was crucial to live and breathe the subject by forming a specialist social media agency.
As a result, Juice Digital burst into the digital world and has, in a short space of time, become a top national agency. More than 15 leading brands now use Juice for their social media strategies, and it's now part of the Tangerine PR group.
Why Juice works
Short and succinct as it might be, this is the Juice mission statement: "We make companies digitally famous." We research the latest social media marketing techniques to help companies meet their goals. We work very hard to monitor all the existing and emerging innovations in social media users, so we can advise on the most effective strategies for our clients.
But don’t just take our word for it. Drop in for a coffee if you'd like to discuss our services, find us on Twitter or Google, or just have a browse around our website; you'll soon see how much success we bring to our clients!
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| About the author |
Marcus Miles writes on behalf of theEword for several websites including Juice Digital, a social media marketing agency based in Manchester. |
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