Top 5 Reasons Why Traditional FREE Marketing Methods are the Base of Your Business

Why Jeff Martin, The Cash Gifting Genius (www.cashgiftinggenius.com) believes the base of your marketing efforts for your business relies in your ability to communicate through articles, press releases, blogs, & video marketing-

There are numerous mediums of marketing your business opportunity, both online and offline and there are countless debates on what avenues are best whether it’s the traditional article marketing, press release, video marketing & blog method or PPC, postcard, print, and other various forms of paid advertising.

The bottom line is everyone cannot and will not deny the power of the internet. Its cost effective, tip of your finger  information portal and elaborate search engine design brings about the most relevant news and articles, reviews, pricing, etc. of just about anything you can think of today.

So with all the options when you are first starting out in your home based business, why should you choose the most time consuming of them all? Why would you spend all the hours sitting at your desk just crumbling up all those piece of papers with scribbled ideas to write about and just throwing them in the trash?

The reasons are quite simple:

(1) IT’S FREE--There are literally thousands of places that you can publish your exclusive content for NO COST TO YOU. People love to read other people’s insightful content especially relevant information that helps them with a subject that they are extremely interested in. If it helps people with a short cut to success, avoid a bad restaurant, find the best price, stumble on to a new forum or blog that catches their interests, people are more than grateful.

(2) IT BUILDS VALUE – People want to do business with leaders and people that they feel are at their same level or that can bring value to them whether it’s because they are rich and successful, can provide great mentorship, attract other investors, etc. If you are not bringing anything of value to the table even if you have a great opportunity that you are trying to present, you just may not be taken serious enough or passed up by one of the leaders in your same opportunity.

(3) IT BUILDS YOUR LONGTERM POSITION – Even if you are using a combination of paid and free advertising methods to market your business you will want to take advantage of all the free publicity you can and by laying a base foundation of traffic through the use of articles, press releases, blogs, etc. you are helping the search engines spiders find YOU! This will also help you broaden your paid advertising and maybe even lessen the costs.

***For example, if you are already starting to rank pretty high for a certain set of key words through the various free traffic methods, there is no real need to spend money on PPC for the same keywords and maybe you spend that extra money to gain new keywords and broaden the search on your opportunity.

(4) SO YOU ARE NOT A GHOST – I have already talked about building value to attract your prospects and gain their trust so this kind of goes hand in hand. If your prospect just happens to opt in to your website and they are researching the opportunity most people will google the company and the opportunity itself but also they will google YOU! If there is absolutely nothing about you on the internet - how are they going to trust you to be able to lead them to success? The bottom line is that no matter how much money you have spent to funnel leads into your marketing efforts, if they cannot find any information about you, you have no shot in converting them into your business.

5) YOU WILL DEVELOP SUBSCRIBERS & FUTURE PROSPECTS – If people can relate to you and they are entertained or take a kind to your writing style they might want to stay in the loop to what you have to offer. They might opt into your website or newsletters and if you are really lucky than they will start spreading the word and your information. This is how VIRAL MARKETING is achieved and should be the absolute goal that every aspiring home business owner should shoot for so by the time that you actually speak to your prospects, you have already sold them without being sold. This is your future earnings potential!

I can go on and on about the many benefits and perks of the traditional boring press release and article marketing methods but I think I have made my point. These methods can be used for pretty much any type of business and can be implemented with just a few hours each day. If you lay the foundation for your business today and for the next year or so you will have built a residual money maker for years to come.

For more information on this topic or for a step by step guide to cash to your door please contact Jeff Martin, The Cash Gifting Genius www.cashgiftinggenius.com

Jeff Martin is an online marketer and VIP Host in the City of Las Vegas, NV that caters to clients looking to reach their financial goals and have the vacations of their lives. His insights to the City of Sin are second to none and his knowledge has spread into the online marketing community.