The article will help retailers to choose the most appropriate platform for their app in case they are unable have mCommerce apps for all platforms.
Most businesses do not really have a choice
about whether they will have a mCommerce platform or not; but they do have a
choice about whether they want a website or an app. You should be aware of the
pros and cons of using a website vis-à-vis an app for reaching out to potential
customers who use their mobile phones for ebrowsing, ebooking, and ebuying
products or services.
Though experts are yet to declare one type
of mobile platform to be better than the other, the advantages of the apps
often outweigh the disadvantages. Therefore it would be good for you to
understand which type of smartphone operating system offers what advantage when
it comes to supporting apps for mobile booking or mobile payments.
It is not always possible for all
businesses to develop apps for all types of phones. In that case they have to
choose one or two operating systems. This choice should be based on the type of
smartphone that most of the customers of that particular product are likely to
use.
If you are developing something that will have
more users in Europe and America,
you should target the OS of iPhones. If your most of your target audience is in
Asia, you should pay most attention to the
Symbian OS.
iPhone
OS: Millions of people around the
world use phones with this OS and any
investment related to these phones will not be wasted because Apple has a loyal
customer base. Furthermore, it is easy to develop apps for this platform. The
only disadvantage of apps for iOS is that the distribution system is tightly
controlled. Hence retailers have to deal with more hurdles to ensure that their
app is available to prospective customers.
Android: More devices run on Google's
Android than on any of the other OS. It is also the preferred choice for tech
savvy people. Thus retailers who deal in tech products should ensure that they
are available to their customers on this platform.
Blackberry: This handset maker has a loyal
following among corporate honchos and entrepreneurs. Though Android and iPhones
are taking over its market share, you should not ignore Blackberry if you wish
to stay in touch with this set of consumers.
When you are developing your app, you
should remember that people who travel a lot tend to depend on their
smartphones. If you offer them ebooking facilities enabling them to book rooms
in hotels or tickets to entertainment spots through their hand held devices,
you will be able to enjoy a distinct edge over your competitors.
Which traveler in a foreign city would
bother to stand in a line for tickets for a show if <a
href="http://www.cart2mobile.com/">ebooking</a>
facilities are available? Moreover, travelers
who are not familiar with a city will naturally be open to suggestions about
shopping opportunities if these are provided through their smartphones. Your
app developer should give you a clear idea about the pros and cons of having
apps for the numerous phone OSs
that are in vogue on the basis of the nature of your business and target
audience.
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| About the author |
Ashley Forrester is a prolific writer on all topics related to mCommerce. She is an industry insider who is well up on the latest trends and technologies ruling roost in this domain.
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