Interrogated on a beach in Barbados by friends insistent that there was very little validity to my speciality, I've got felt compelled to answer the foremost common objections in the sphere of Managing Creativity and Innovation.
Interrogated on a beach in Barbados by friends insistent that there was very little validity to my speciality, I've got felt compelled to answer the foremost common objections in the sphere of Managing Creativity and Innovation.
a) Managing Creativity and Innovation is an oxymoron!
When ideas are required, leaders tend to herd folks into a space with a flip chart and conduct (usually an ineffective) brainstorming session. Implicit in this action is an acceptance that certain techniques and processes will increase problem identification, plan generation and also the elicitation of tacit knowledge.
Structures such as the Hero's Journey are accepted as increasing artistic output when plan streams (like in screenwriting) are needed.
Product development theory has proven innovation ways that permit higher plan choice, development and commercialisation. Frameworks like the S-curve and idea funnels enable the economical monitoring of ideas through a pipeline and effective go or kill call-making.
b) Creativity can not be managed because ideas occur by chance!
Concepts are the results of the mind operating on explicit issues at varied cognitive levels. Though you can't predict what an plan will be, where it can occur and what kind it will take you'll be able to increase the chance of ideas occurring. Any, you can increase the amount of ideas made, the rarity of those ideas, the range of these concepts and also the frequency of their production.
c) Creativity isn't a process!
If you analyse the behaviour of folks who are used to generating many ideas frequently, you may notice that common patterns emerge. There is a certain method that triggers artistic activity on multiple cognitive levels, resulting in the specified insight. The process includes identifying and intensely investigating a drawback, forcing production of concepts using inventive versus critical thinking and different techniques; seeking stimuli and allowing the unconscious mind to require over by participating in rest and unrelated activities.
d) Creativity isn't tangible; creativity can't be measured!
Analysts can live (and thus make tangible) creativity by quantifying a good number of criteria. For example, idea generation will be measured consistent with the number of ideas made, their novelty, their selection and also the frequency of their production. The DIY Creativity and Innovation Audit that comes with the MBA dissertation lists more than 150 benchmarking criteria, allowing holistic measurement.
e) Creative people can be artistic whether or not they are "coached" or not!
Take into account the infinite variety of folks who are working on half finished manuscripts for months and usually years. Management techniques increase creative output enabling completion in abundant shorter periods. Any, management techniques encourage targeted prolific activity, thus allowing the building of competencies and improvement.
f) Managing Creativity is not a helpful activity unless it results in economic gain!
Creativity will be outlined as problem identification and idea generation. Innovation can be outlined as idea selection, development and commercialisation. First use creativity to generate an idea pool and then use innovation to select possible ideas, that will be developed and commercialised.
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Dorothy Frank has been writing articles online for nearly 2 years now. Not only does this author specialize in Creativity ,you can also check out her latest website about:
Lane Office Chair Which reviews and lists the best
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