A Brief Overview Of White Label Hosting

White label is a general term for products or services without specific corporate branding. In other words, certain companies fabricate a specific amount of merchandise which is later sold to another firm that would, in turn, appropriate the items as their own creation. It’s a widespread practice in many fields. The manufacture of food, appliances, consumer electronics, personal computers and clothes are the industries that are most prolific at utilizing white label output.

The term originated from radio DJ’s who would remove the band name from certain songs and album tracks. Without the label, what remained was a blank white space. It was often done to force radio jockeys to air all records without bias or discriminatory opinions influencing their playlist. It guaranteed fair airplay for all parties.

Today, unbranded labeling is also an increasingly popular trend in the tech service industry. There are a lot of white label companies who provide web hosting services to other firms to market as their own. In exchange for a fee, the white label provider would handle all the back-end responsibilities while the branding organization is left to focus on the marketing, advertising and customer generation.

White label hosting is the perfect option for those who wish to enter the web server market but lack or are unwilling to dedicate the funds necessary to obtain the appropriate hardware. A high-performance web hosting facility can easily cost seven figures; hundreds of terabytes of storage, racks of server computers, industrial cooling facilities, the building lease, power bills as well as the wages of the technicians hired to maintain operations all combine for a substantial amount of money.

For those interested in this industry, make sure you find a competent white label hosting provider who can deliver true unbranded service on all levels. Some of the more unscrupulous companies say their servers are white label but the true identity of the host is often openly declared on traceroute look-ups and IP addresses.