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Home | Marketing | Market Research | The Four D s of Sale ...

The Four D s of Sales Management

Submitted by ULEMA and viewed 281 times
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Recently I stumbled across some notes that I had kept from a project I had been concerned in that involved trying at manager behaviours. The aim of this project was to identify "preferred behaviours" in sales managers when they were operating closely with their sales representatives.
Recently I stumbled across some notes that I had kept from a project I had been concerned in that involved trying at manager behaviours. The aim of this project was to identify "preferred behaviours" in sales managers when they were operating closely with their sales representatives. The outputs were interesting and helped my colleagues identify four main varieties of sales managers and also the differences between effective and ineffective behaviours.

Four Sorts of Manager.

A few years ago when working as a tutor for a multinational Pharma company my colleagues and I got the task of planning a framework that enabled managers to work more effectively with their sales representatives out "in the sphere". There had been considerable discontent from the sales representatives in that, a giant proportion of them "dreaded" the "field visit" from the manager as it was deemed stressful and seen very much as an assessment and also the manager "checking up" instead of being motivational and developmental.

We studied the behaviours of twenty-five sales managers and interviewed each the managers and a sample of around one hundred representatives so as to come up with pointers whereby managers (and representatives) might adapt their behaviours in order to make these field visit days way more productive than that they had been previously.

In this article, I can outline the four varieties of manager that we have a tendency to found were "operating" and therefore the effect that every sort had on the development and motivation of the sales representative.

The "Do as I say" or "Dictator" Manager

There were a group of managers that we tend to termed "Dictators". This kind of manager "rules the roost" and "dictates" what ought to be wiped out their opinion. Listening skills are restricted and they have a tendency to take a terribly ancient approach to tasks. A typical response is along the lines of "Do it this means because it has worked this approach in the past."

A bonus of this approach is that folks grasp exactly where they stand and that the foundations and company regulations were fully understood and pointers were adhered to with the result that overall the team was seen as "well disciplined". Folks additionally knew that if the foundations and tips weren't adhered to, then discipline would follow.

The key challenge with this "do as I say" approach was that the representative reported that there was little risk taking and that their opinions and ideas were not listened to, and thus they usually felt frustrated, beneath valued and in some cases threatened.
The sources of this behaviour appeared varied. Firstly a number of the managers were merely mirroring the behaviour of previous managers that they had had themselves and in many ways in which failed to understand any type of management. Terribly little management coaching had been given to either the senior managers or the managers themselves...
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Sharon Wallace has been writing articles on-line for nearly 2 years now. Not solely can this author target Sales Management You'll be able to also take a look at latest website concerning : Clant ShirtsWhich reviews and lists the best Mayan Jaguar
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