Some Interesting News on the Increasing Trend of Mobile Commerce

Mobile commerce (also popularly known as ‘mCommerce’) is growing and growing pretty fast! Almost every retailer is trying to provide some form of mCommerce services to their customers, just to ensure that their products/services are used by more people. Mobile commerce services have also emerged to be some of the most convenient ways which can be used to build a brand identity. mCommerce have turned out to be one of the fastest growing trends in the business world and market analysts have put forth positive opinions about the bright future of these commercial practices. In this article we will discuss some interesting facts relating to mobile commerce.

Customers shopping in their favorite retail brands on their mobile phones are very common sights these days. But, the present-day shopper is using their mobile devices not only for shopping goodies, but also to check price comparisons, different product reviews, and in-store inventory levels. Moreover, customers are also found sharing photos of items taken with their phone cameras with their family and friends on different social networking sites. If you believe the predictions of market researchers, $119bn worth of goods & services will be purchased via mobile devices in the US alone, through 2011. And, quite naturally these figures are sure to rise as people get more accustomed with various mCommerce services that most retailers provide. A well-known research firm Insight Express conducted a recent market survey and declared that almost 82 percent of consumers in the United Kingdom are increasingly using their wireless devices while shopping. It has been estimated that the mobile payments market is expected to quadruple by 2014…isn’t this enough for you to understand the reason why such a large number of retailers are switching from traditional marketing techniques to mobile commerce services?

Another survey on the behavior of consumers showed that 76 percent of Android phones users and more than 63 percent of Apple iPhone owners have downloaded at least one retail-related application in their smartphones. Now, this clearly shows that majority of web-enabled smartphone users prefer using their wireless devices to carry out some retail transactions.

Coming down to Asia, it has been found that consumers in the world’s largest continent are more enthusiastic about mobile commerce. Recently, it was declared that mCommerce activities are up by 64.2% in China. But, staying ahead of every nation in the world…Japan is king of mCommerce services!

As more and more consumers are using their mobile phones to transact business online, Forrester Research analysts believe that the present change in the consumer psyche will actually put forth enormous challenges to retailers all across the globe. The retailers will have to find out new advertising policies and promotion techniques for competing with their counterparts in this highly ‘mobile’ atmosphere.

As worldwide SMS traffic is likely to exceed 10 trillion by 2013…you get to understand that <a href="http://www.cart2mobile.com/why-mcomm/">mobile commerce </a>

 is here to stay. In case you are looking to harness the power of mCommerce, your best bet would be consulting reputed business planners together with a few mobile strategists in your region!