Holidaymakers 'should research car hire to save cash'

When consumers decide to head abroad they are generally eager to take advantage of the best possible deals available to help them save money. A study conducted by The Co-operative Travel had suggested that one of the ways people can reduce their expenditure is by spending time finding cheap car hire.

Of course, car hire is not the only possible area of savings. The firm also noted that tourists should also be savvy when booking flights and currency exchange.

According to the organisation, a typical family of four could save as much as £1,430, or 58 per cent of the cost of their annual break, if they maximised their savings. It claimed that one of the most significant differences occurs when individuals are flexible about the days they fly on.

Researchers examined the cheapest available one-way tickets to a range of destinations for every day of 2011 and, within any given month, they found consumers could make an average saving of £148 if they switched from the most expensive to the least expensive day.

Also, it was found that people are more able to get cheap car hire deals if they booked some months in advance. For example, the price of car hire for a holiday in August was found to be £150 less if booked in March than if left until May.

Meanwhile, The Co-operative Travel revealed that shoppers who took advantage of fluctuating exchange rates last year saved an average of £49.89 for every €500 purchased, or £43.92 for every $500.
 
Responding to the findings, director of retail distribution at the organisation Trevor Davis said: "Doing your research, being flexible and booking well in advance can save holidaymakers sizable sums of money, sometimes enough to pay for a second holiday.
 
“However, it's not always easy to spot the opportunity and can often require people to put in time, effort and to understand how the market for holidays and services operate."

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