How much are you willing to pay to use the internet.
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"Please deposit two dollars..."Pay
per use internet is just around the corner. A major Canadian carrier
and internet supplier had one of it's executive conference calls leaked
to the press. In the recording an executive is heard to say "We feel
consumers are not only ready for pay per use billing, but we're sure
customers are in agreement that people should pay for what they use."
There have been rumors flying around the industry about pay per use
billing for quite some time. It's been as if all the major North
American cable or internet providers are each waiting for the other to
implement pay per use billing first. They all fear possible consumer
back lash and simply put nobody wants to be the first out of the gate on
this one.
Most people, when asked, object to pay per use
billing. The model has been rejected by consumers for other brands and
services as well. If internet providers start charging customers to use
the and/or connect to the internet, this will spawn the development of a
"free-net". Maybe the large internet providers fail to realize that are
many ways of transmitting data. It is more likely though, that these
large companies do in fact know that an underground internet would
emerge. In a lot of very large marketing firms, behind closed doors,
people are quietly studying ways to manipulate and take advantage of
what could possibly become a whole new marketing niche to play in.Just
in case this new internet takes shape.
Is it that far fetched?
"Not
at all," says Humphries Davies, senior analyst at The Cedar
Corporation, a secretive highly technical network architecture company
that serves mainly government contracts. " Pay per use billing will just
ignite the ire so to speak of the hacker community. I would imagine
that not very long after companies start to implement the new billing
system we'll start to see the seeds of the "new internet" sprout and
take shape." When asked exactly how somebody could set up their own
internet Humphries responded; " With the proliferation of hand held
devices that have more and more power and capabilities, you could almost
set one up now. Phones and pad devices are always open to hacking and
that won't stop anytime soon. You could even use packet radio, using
conversion software that ran on a hacked iPhone with regionally hidden
signal boosters and repeating stations to relay data across the new
network."
As of now pay per use billing hasn't been implemented
anywhere yet. But experts and analysts all agree that it is just a
matter of time before a major player needs to make the switch to pay per
use billing in order to serve the companies bottom line. That of course
being profit for the company.
"Please insert another two dollars to continue reading..."
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Editor/source writer: Brian Ringland
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