Most adopted means of advertising!

 In the simplest terms, advertising is any form of promotion of a product/service/idea/business that primarily targets sales or increase in revenue for the organization that owns the product/service/business.  Advertising is also a common practice of promotion that builds up the brand identity amongst the target groups. An advertising campaign also communicates any change about a product or introduces new products and services that would benefit customers.  Advertising practices are considered an essential element of commercial as well as corporate world. Brand or business companies invest heavily to advertise their businesses or brands amongst the potential target groups.  It is not misleading to quote that advertising indeed makes the brand or business world go round.

Brand/business owners have multitude of reasons to advertise their brand/business. Increase in sales, maintaining brand identity, generating awareness amongst the masses- these are few objectives of brand advertising. Brand owners have different avenues of advertising their brands. Some of the modes of brand advertising are-

- Television Advertising

- Outdoor Advertising

- Radio Advertising

- Print Advertising

- Internet and mobile advertising

Television Advertising is one of the favourite mediums of brand promotion widely adopted by brand owners to communicate with potential target customers. Television ads provide audio-visual impact on customers. Hence, customers prefer this advertising medium also rating it as an effective channel of brand promotion. For years, television ads have been entertaining Indian audiences, also providing valuable brand information about various brands that we adopt and use in our day to day lives.

Outdoor advertising is one of the oldest modes of brand promotion. Billboard ads, airport ads, metro ads, mall ads etc come under outdoor advertising avenues. Out of home ads provide a larger than life impact on customers thereby engaging their attention and motivating them to buy the advertised product.  Of late, OOH domain is one of the booming advertising sectors in India.

Radio Advertising is still popular as one of the cost effective modes of brand promotion. Brand messages through radio media massively reach out to customers. Also an affordable media for all and sundry, radio ads provide quick and effective impact on target groups about any brand advertising campaign.

Print Advertising is also one of the oldest modes of brand promotion. Print ads such as newspaper ads, magazine fliers, brochures, pamphlets have been effectively used by brand owners to promote their brands amongst target groups. The induction of digital printing has enabled print advertisers to launch print ad campaigns easily and quickly.

Internet and mobile advertising are two latest modes of brand promotion that are poised to rule the roost in advertising industry. Personalized and customized in nature, internet and mobiles ads provide rich impact on target groups.