How to initiate effective brand positioning campaigns?

Advertising is a constant practice of promoting brands, services, ideas or businesses. Advertisers have various advertising channels to launch promotion campaigns on behalf of their clients. Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising are some popular means of brand promotion adopted and implemented by advertisers to position brands/services/businesses etc.  In today’s article let us find out some means and measures implemented by brand owners and advertisers to instigate effective brand positioning campaigns.

Television Advertising- To advertise on television media usually means to run a brand commercial that typically lasts between 15 and 60 seconds. Television Advertising also includes sponsorship and product assignment within a particular television show. Television Ads are considered as an effective means to effectively position a brand on customers’ mind.  Customers’ habits are rapidly changing. However, television ads are still considered an effective means to mass-market brands amongst customers.

Radio Advertising- Radio Advertising is an effective medium of communicating a brand message to a bulk audience. Considered as a cost effective means of advertising, radio ads provide targeted impact on customers mind. Also a portable medium of advertising, customers can avail of the brand message while driving or moving from one place to another through the various radio channels. Earlier there were only few channels of radio. The increase number of FM radio channels has provided brand owners striking opportunities to advertise their brands through this medium.

Print Advertising- Print Ads are one of the oldest means of brand advertising.  Over the years, the quality of print ads has tremendously improved. Thanks to digital technology that has further provided a glitzier and richer look to print advertising practices. Numerous number of brand owners still rely on print media to promote their brands through leaflets, pamphlets, flyers, posters, brochures etc. One plus benefit of print advertising is that customers can go through the details of the brand message again and again as there isn’t any switch off time.

Outdoor Advertising- Outdoor Advertising is one of the booming sectors of brand promotion. With various avenues of brand promotion through outdoor media such as airport media, mall media and metro ads, outdoor advertising has so far become one of the top means of positioning a brand or business.  An outdoor ad display is accessible for customers round the clock/week/month. It is this ready availability of brand message through outdoor media that provides effective reach and impact on target groups.  Emerging brand owners are heavily adopting outdoor advertising tools and techniques to effectively position their brands in the market.  Customers also find modern outdoor advertising media interactive and engaging means of finding out valuable brand information.