Point of sale displays can increase your sales!

How many times have you been in a shop and while waiting in a queue to be served your eyes are drawn to the display stands or leaflet holders at the till point? This is not just a coincidence as these display stands have been placed in a very clever location to appeal to the impulse shopper.

The impulse shopper is someone who when is confronted with a special promotion or discount will probably snap it up just because they realise it is a good deal. They may not necessarily need the item and will probably buy it with good intentions of using it at some stage.

Point of sale displays are not necessarily designed to mislead people but by stocking them with special offers or things that would appeal to a lot of people, you are trying to boost your sales. At the end of the day, it is up to the individual if they want to buy the item or not and by placing it in a convenient location close to the till point, you are simply bringing the product to them.

Putting practical items that all householders would need in this location may help jog the individual’s memory that they actually need to buy some glue for example. Of course, this is also an opportunity to get some ‘add ons’ to the purchase too.

Perhaps the individual has only come into your store for a packet of cigarettes. While waiting in the queue they may have picked up a newspaper located at the POS and then grabbed a bar of chocolate from the counter. Just before paying, they see your sign for stamps and they realise they need to get some of them too. By placing items in clever locations around the till point you may well see your sales increase.

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