More on Social Networking for Business

Online communities and social networking portals create new marketing opportunities for businesses by bringing together companies and customers. Businesses are now actively exploring social media marketing initiatives to increase exposure, generate more traffic and improve search rankings.

Blogging and content publishing attract people by offering them insightful information, interacting with them and developing productive relationships. According to a recent survey, inbound marketing helped achieve a sixty percent lower cost per lead.

Online communities can be richly rewarding for both the members and the organizations that sponsor them. With proper planning and business alignment, they
offer firms new insights, relationships and revenue streams while meeting and exceeding their members' needs.

Online communities come in at least three flavors and it is important to decide the model best suited to your audience and the needs of your business.

Starting Your Own Online Community
What a business may expect from its own online community depends on its main business goals and business strategy. The value it delivers to its members and to the business derives from its design.

What is New
Building an online community is much more than putting up another web site or adding a blog page to your existing site. Engaging online with members of the
community, you can discover new product or service opportunities and new approaches to carrying out your business activities.

Building an online community involves understanding

• organizational strengths
• present and future business goals
• ability to absorb risk
• readiness for integrating a social platform into your operations

You will most likely need to hire qualified consultants to study the existing situation and design suitable social networking web solutions for your business.

Which?
Good online community platforms are readily available - from the pre-packaged all the way to highly customized and bespoke solutions.

JomSocial is an excellent platform to build online Social Networking applications. The system can create an interactive community complete with profiles, groups, friend invites, chat, avatars, wall, forums and games.

The Three Types of Communities
those which provide information [The Whitehouse]
those which facilitate exchanging information, as for customer support [Dell Small and Medium Business, Flexera Software Community, ]
professional and private online spaces that foster conversation and collaboration [Building Network, ]

More Examples
1. American Express Business Travel Connexion
2. IDC Insights
3. Kodak Kodak Grow Your Biz
4. NetPromotor Blogs
5. Bloomberg BusinessWeek Business Exchange: Online Community Management

Qualified JomSocial consultants can develop JomSocial based solutions. JomSocial developers create search engine optimized configurable templates. Joomla programmers and JomSocial experts are specialized in integrating components like JUGA, PUArcade, JReviews, Gift Registry, Virtue Mart, Alpha Register, Alpha User Points, Agora forum, etc., for JomSocial development.

Look Ahead
Think up interesting ways to keep your community active and vibrant. This is the go-to-market strategy for your business.

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About the author

Qualified JomSocial consultants for customized social networking web development – DCKAP JomSocial Consutant and JomSocial Expert for JomSocial Development.

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