Are you scared of Twitter?

Search engine optimization is being used with SMO increasingly. Social media offers businesses a means of connecting and engaging with their target audience. The likes of Twitter and Facebook have become integral elements in any social media marketing campaign. However, there is still some uncertainty with many businesses as to how they can harness the full potential that these social networking sites can bring. In fact, for many attempting to converse with their online community is a little scary.

How to master Twitter
Mastering Twitter can seem daunting when you first start out. There are so many companies out there using Twitter to its full potential. They post informational tweets, conversational tweets and funny tweets seamlessly. They tweet about blogs and content they have posted, retweet appropriate and relevant information and interact regularly with their Twitter community. They just seem to know what to tweet and when.

These companies haven't just stumbled upon the secret of Twitter success. They have probably spent a great deal of time testing different types of Tweet. They may even post the same tweet twice. By wording each tweet differently they can assess which one is the most effective. The same may also happen when testing 'promoted tweets'. The world is your oyster, you simply have to give it a go.

Don't know what to Tweet? Just ask!
If you've already built up a following then it's easy to find out what your audience wants. Simply ask them! Users want to give their opinion. Twitter followers are a chatty community. You can devise a poll for them to fill out or ask them outright for suggestions. Never limit what you can offer. Keep testing out different ideas. Learn from those successful companies and test their methods on your own audience.

And what about timing?
Once you've got a few ideas you may wonder when the best time to tweet is. It's true that there are certain times in the day when people tweet more. These are definite times to test with different types of tweet. However, every Twitter community will vary so you'll need to research when your own audience is active.

You may have an international community. If this is so you will benefit from sending tweets through the night to appeal to people on the other side of the world. You may not be engaging and responding to your followers through the night but you can automate tweets about posts and events. However, if you have business that is open only certain times in the day you'll have a completely different schedule.

The secret of success is not to feel too scared of Twitter. They may be tweets that bite the dust but for every howler there will be plenty of tweets that are well received each day and may even end up the topic of a blog post. You could be reaching millions of people with the one tweet.

There are many ways you can manage your social media activity on Twitter. Don't be frightened, just give it a go and work out what's best for you. At www.searchengineoptimization.co.uk we offer expert advice on social media optimization to get you started.

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