Promotional Coffee Mugs - 4 Reasons Why They Are a Great Marketing Tool

If you’re an ambitious business owner, you’re paying for advertising.  If you’re not using promotional items like promotional coffee mugs you’re paying too much.

Here are four reasons why you should use promotional coffee mugs.

1. Promotional coffee mugs are useful

Since promotional coffee mugs are useful, people keep them and use them.  According to a recent study, on average, people who receive promotional coffee mugs keep them for over 6.5 months, and the mugs get seen almost 200 times a month.  That translates into $0.004 per impression.

Less than one half of one cent per impression means promotional coffee mugs are an inexpensive way to advertise your business. 

People who receive promotional coffee mugs use them at home, at work, or in the car.  In other words, in places other people can see them.  So, if you’ve got your logo, you get recognition.  If you’ve got a saying, a call to action, that’s seen too.

2. Promotional Coffee Mugs Increase Sales Two Ways

People who receive them feel better about the company that gave them the mug.  According to a recent survey, 41% of Americans have a better opinion of a company after they receive a promotional product from it. People buy from those they trust and like.

People use promotional coffee mugs in public places. Which means other people see your logo/message.  Even more and, if they trust the person who uses it, they transfer some of that trust to your company.

3. Promotional Coffee Mugs Have Both Short and Long-Term Impact

TV ads are gone in a jiffy.  Most people throw newspapers away within a couple of days Radio doesn’t fare much better. 

Promotional coffee mugs get the same immediate boost to your bottom line.  But, quality promotional coffee mugs can last and last.  About one quarter of people who receive them keep them for over one year.  But even people who don’t keep them, or don’t keep them for a long time, aren’t a waste: people give promotional products to other people. 

Your promotional marketing is dead. Long live your promotional marketing.  You get continual advertising with promotional coffee mugs.

4. Promotional Coffee Mugs Are a Good Fit in Many Situations

You can give promotional coffee mugs to your employees.  It will create good feelings with them.  And (yes, there’s an ‘and’) it will get your message seen by many people your employees know.  You kill two birds with one stone, right?

You can use promotional coffee mugs to reward customers who buy certain items/services, buy often enough, or buy by a certain date.  People like to be rewarded.  Some of your customers will repeat the behavior that got them the free promotional coffee mug.  You win, they win; everybody goes home happy

You can give promotional coffee mugs for free to people at companies you work with, to reward or encourage a certain behavior.  And the same benefit to you accrues: those other company employees work or know people you don’t know, they increase the reach of your marketing efforts. 

When you give promotional coffee mugs to such functions you benefit as you are perceived as more trustworthy, not to mention that the people who participate will use the promotional mugs they receive just like everybody else, with the same high number of impressions. 

To make sure you benefit fully from promotional coffee mugs, you need to make sure you have a good message on quality promotional mugs and that you’re giving them away to the right people.  Just like with any other kind of marketing. But promotional coffee mugs are a lot cheaper.