Personalized Gift Ideas – The Best 10 Promotional Products to Give Away

Great personalized gift ideas are hard to come by.  That’s because there are so many possibilities.  Also because of the pressure to succeed inherent in a marketing campaign.  Read this article will help make the process, and your marketing campaign results, better.

But before we go into which are personalized gifts are the best, let’s cover briefly why you should try to come up with great personalized gift ideas.  

1.    Personalized gifts get you lots of impressions for little money
On average, personalized gift have a cost of 0.005 cents/impression, with many of them giving you over 100 impressions per month for over 5 months.

2.    They improve opinions
According to a recent (2010) survey (released by ASI), 30% of the people who receive a personalized gift have a better opinion of the advertiser after receiving the corporate gift than they had before; 11% have a much better opinion.

3.    They induce people to buy
People who receive personalized gifts tend to do business with the advertiser after receiving a corporate gift.  According to the survey mentioned above, 60% of personalized gifts receivers do so.

Now, the top ten personalized gifts (USA):

1. Bags
187 contacts per month, 1,078 impressions per month, 0.001 cents/impression

2. Shirts
112.5 contacts per month, 344 impressions per month, 0.005 cents / impression

3. Caps / Headwear
112.1 contacts per month, 443 impressions per month, 0.002 cents / impression

4. Jackets / Hoodies / Sweatshirts / Fleece
84.8 contacts per month, 257 impressions per month, 0.50 cents / impression

5. Electronics / Computer
36.1 contacts per month, 278 impressions per month, 0.006 cents / impression

6. Desk / Office / Business Accessories
33.3 contacts per month, 243 impressions per month, 0.008 cents / impression

7. Recognition-Awards / Trophies/Plaques
24.8 contacts per month, 223 impressions per month, 0.021 cents / impression

8. Writing Instruments
24.0 contacts per month, 437 impressions per month, 0.001 cents / impression

9. Glassware / Ceramics (includes Mugs)
16.4 contacts per month, 198 impressions per month, 0.004 cents / impression

10 Calendars
15.9 contacts per month, 295 impressions per month, 0.003 cents/impression.

Obviously, with the personalized gifts that can be worn will get your logo/message exposed to more people than those that cannot.  Your logo/message can be seen from farther away.  In addition, with some, there’s also a wider variety of people that can see it.

For instance, desk calendars are going to be used in the office, so they’re going to be seen only by people who come by the desk.  Shirts can be worn at the office (perhaps) but they can definitely be worn at home, while shopping, at a picnic, coffee house, etc.  

Additionally, you need to keep in mind that with personalized gifts, like with every other kind of gifts, you do better when you know something about who you’re giving them to.  Much better.

The above numbers are averages.  Depending on your marketing goals, you’re going to concentrate on one or another of the above factors.  But, no matter what you concentrate on, you have to admit that personalized gifts are a great way to spread your message, to market.

Additional articles about personalized gift ideas

About the author

The more you know about executive gifts, the better you can use them. If you’ve already decided and are ready to see free virtual proofs of your promotional gifts (executive gifts, corporate gifts) visit PersonalizedPromotionalProductsPrinting.com.

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